It has been a fantastic year for the SEMrush blog, and that is because of our authors that provide invaluable data and information that our community and industry need. We know the time and effort it requires to create an outstanding piece of content, and we want to thank all of our authors that have contributed this year.
Below we have a list of articles that offered fantastic information while also bringing in significant traffic, and having more engagement than the other posts — both in comments and on social media.
SEO
Taking Your Schema from Developer Led to Marketing Led
by Sarah Carling – @SarahCarling
How to Add FAQ Schema to Any Page Using Google Tag Manager [Easy Guide]
by Rhys Davies – @searchable_UK
The SEMrush Website Migration Checklist
by Nikolai Boroda
A Guide to the Biggest SEO Myths on The Web
by Bill Slawski – @bill_slawski
How To Boost SEO With Question Keywords Optimization
by Joydeep Bhattacharya – @seoforu
How to Improve Keyword Rankings with Internal Linking
by Blake Smart – LinkedIn
A Local SEO Citation You Never Knew You Had
by Tim Capper – @GuideTwit
Why Google Isn’t Giving Update Advice Anymore
by John Warner – @JCPWarner
Yes, An AI-Generated Blog Can Rank — And That’s Scary
by Kristin Tynski – @kristintynski
A Guide To Using Google’s New Speed Report Effectively
by Charlie Norledge – @NorledgeCharlie
Voice Search Optimization: 7 Ready-to-Use SEO Strategies to Rank Better
by Himanshu Rauthan – @himanshurauthan
Big Survey: 14 Link Building Strategies Professionals Choose in 2019
by Marina Siradegyan – Linkedin
Advertising
How to Create an e-Commerce Facebook Ads Strategy: A Case Study
by Valentina Turchetti – @Valentina_85
The Ultimate Guide to Google’s Custom Intent Audiences
by Kelechi Ibe – @COXMG
How to Build A Winning Creative: An Analysis of Over 10 Million Native Ads
by Megan Morreale – @MeganRoseM
A LinkedIn Ad Campaign Blueprint for Reaching B2B Leaders
by Aaron Agius – @IAmAaronAgius
A Guide To Boosting Google Display Network Performance
by Ben Wood – @iambenwood
How to Set Up a Display Campaign: an Interactive Checklist
by Julia Olennikova – @ole_julia
Top Paying AdSense Keywords and Best Adsense Niches for 2020
by Elizaveta Shutova – LinkedIn
Content
7 Key Components of Useful and High-Quality Blog Content
by Jawad Khan – @jawadalikhn
Text Analysis for Online Marketers
by Elias Dabbas – @eliasdabbas
Video Content Marketing for Growing eCommerce Brands on Social Media
by Hugh Beaulac – @HughBeaulac
Podcasting Beginners Guide: How and Why You Should Start Podcasting
by Matt Siltala – @Matt_Siltala and Dave Rohrer – @daver
How to Define Your Brand’s Tone of Voice: Infographics & Examples
by Eugenia Verbina – LinkedIn
Google NLP API Tool: Optimize Your Content to the Next Level
by M Aamir Mursleen – Linkedin
The Anatomy of Top Performing Articles: Successful vs. Invisible Content – SEMrush Study
by Alina Petrova – @AlinaSEO
Social Media
How to Use Quora For Content Marketing and Keyword Research
by Ata Khan – @xoobo
Influencer Checkup – How To Successfully Avoid Fake Influencers
by Tony Tomov
SEMrush Social Media Events Calendar 2020
by Tuiana Banz
Bonus Topics
How to Deal With a Negative Review Attack
by Jason Brown – @keyserholiday
What Google Trends Teaches Us About When to Trust Data
by Chris Lewis – @clewsclues
Why the Agency Making Big Promises May Be Buying Bot Traffic to Your Site
by Austin Sandefur – LinkedIn
Video Marketing Crash Course
by Uzair Kharawala
Again, we want to thank all of our contributors for their time and effort, and for teaching our community so much this year. We can’t wait to see what kind of content 2020 brings.