This is therefore a comparing of the analyst recommendations, profitability, institutional ownership, risk, dividends, earnings and valuation in The Trade Desk Inc. (NASDAQ:TTD) and Gridsum Holding Inc. (NASDAQ:GSUM). The two are both Application Software companies that compete with one another.
Earnings & Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| The Trade Desk Inc. | 477.29M | 17.95 | 88.14M | 1.91 | 99.15 |
| Gridsum Holding Inc. | N/A | 0.00 | N/A | -1.60 | 0.00 |
In table 1 we can see The Trade Desk Inc. and Gridsum Holding Inc.’s gross revenue, earnings per share and valuation.
Profitability
Table 2 hightlights the net margins, return on equity and return on assets of the two companies.
| Net Margins | Return on Equity | Return on Assets | |
| The Trade Desk Inc. | 18.47% | 27.2% | 9.9% |
| Gridsum Holding Inc. | 0.00% | -57.2% | -24.6% |
Liquidity
1.5 and 1.5 are the respective Current Ratio and a Quick Ratio of The Trade Desk Inc. Its rival Gridsum Holding Inc.’s Current and Quick Ratios are 2 and 2 respectively. Gridsum Holding Inc. has a better chance of clearing its pay short and long-term debts than The Trade Desk Inc.
Analyst Ratings
The next table highlights the delivered recommendations and ratings for The Trade Desk Inc. and Gridsum Holding Inc.
| Sell Ratings | Hold Ratings | Buy Ratings | Rating Score | |
| The Trade Desk Inc. | 0 | 0 | 2 | 3.00 |
| Gridsum Holding Inc. | 0 | 0 | 0 | 0.00 |
The Trade Desk Inc. has a 1.62% upside potential and an average target price of $197.5.
Insider & Institutional Ownership
The Trade Desk Inc. and Gridsum Holding Inc. has shares owned by institutional investors as follows: 87.8% and 40.9%. About 1.4% of The Trade Desk Inc.’s share are owned by insiders. Comparatively, insiders own roughly 5.3% of Gridsum Holding Inc.’s shares.
Performance
Here are the Weekly, Monthly, Quarterly, Half Yearly, Yearly and YTD Performance of both pretenders.
| Performance (W) | Performance (M) | Performance (Q) | Performance (HY) | Performance (Y) | Performance (YTD) | |
| The Trade Desk Inc. | -4.17% | 32.73% | 39.6% | 33.69% | 248.64% | 63.17% |
| Gridsum Holding Inc. | 1.29% | 79.09% | -6.86% | -33.22% | -61.6% | 76.68% |
For the past year The Trade Desk Inc.’s stock price has smaller growth than Gridsum Holding Inc.
Summary
The Trade Desk Inc. beats Gridsum Holding Inc. on 9 of the 11 factors.
Gridsum Holding Inc. provides data analysis software for multinational and domestic enterprises, and government agencies in China. Its proprietary distributed data architecture allows its customers to collect and analyze vast amounts of information; and Gridsum Big Data platform performs multi-dimensional correlation analysis and analyzes complex real-time events. The company offers Web Dissector to analyze customer Websites by monitoring and analyzing key performance indicators; Mobile Dissector to understand mobile app user activity; SEM Dissector for search engine marketing; SEO Dissector, a search engine optimization tool; Ad Dissector, an advertisement performance monitoring and optimization product; Contribution Dissector to evaluate the performance of advertising campaigns; Audience Dissector, an audience analysis product; Recommendation Engine, a data driven content recommendation solution. It also provides Government Web Dissector, a digital intelligence solution; Government Website Group Integrated Management Platform, an integrated management platform; Streaming Dissector, a real-time viewership analysis and operational efficiency monitor for digital online video; Video Dissector, an online video content analytics tool; TV Dissector, an analytics tool; Rating Plus, a television viewing data analytics tool; and Media Dissector, a mass, social, and user-generated content media monitoring and analytics tool. In addition, the company offers Law Dissector, a search and statistical analysis tool; Smart Push, a legal research tool; Information Dissector, an insightful analytical system; Social Listening, a could-based social listening solution; Gridsum Dashboard, a data visualization tool; and Gridsum Report Center, an automated report generation and distribution tool. Further, it develops new media analytics and information discovery solutions to address a range of customer needs. The company was founded in 2005 and is headquartered in Beijing, China.