The Week In Search & SEO: January 25, 2019


Google Knows When a Domain Changes Ownership

Obtaining a domain to capture it’s existing traffic is pointless. Google knows that the domain changed hands and will not necessarily continue to rank it for the queries it was ranking for prior to the change.

Why Rel-Canonical is Sometimes Ignored

Sometimes Google sees issues with your canonical and decides that it will try to find a better one for you to use, though Google itself has a lot of difficulty deciding what to use.

Google Testing Anchored Links in Google Posts

A new feature has been given to verified authors, the ability to create anchor text links. Non-verified authors are still restricted to posting regular links.

Adding Image Schema and/or Noscript Tags are Good for Images

Adding either Image Schema, a Noscript Tag, or both is beneficial to helping Google understand your images. As long as you have one of them your images are good to go.

Google Testing Lightbox Video in Mobile Search Results

When clicking on a video in mobile search results you are normally taken to a landing page for the video (YouTube, etc.), however Google is testing letting the video play in a lightbox within the search results so that you don’t have to load in to a whole new page.

European Search Results are Appearing Extremely Sparse

Perhaps as a stunt to show European users what Google will look like if articles 11 & 13 pass, Google many search results in Europe are disturbingly barren of content.

Why Old Pages Rank Better than Newer Ones

Older pages are often thought to rank higher due to some trust ranking that’s based off of it having existed for a long time. Explained here is that an age-based trust factor does not exist, but that evergreen content, and content that has been linked to and continues to be linked to will be valued greater than newer links that have accumulated less total attention.

Google Knowledge Panel Showing Video as Top Featured Image

Never seen before, a video is taking the place of the top image in the knowledge panel.

Is Penguin Dead or Alive?

A Twitter poll suggest that people still feel the effects of the Penguin update. Google Search Algorithms are constantly changing and evolving, so the question itself is rather pointless.



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