I’ve always stated that email marketing is the best form of engagement. Many will agree, however, some will say with the introduction of social media, the conversion rate has been lowered. Every now and then, I like to set out to find some statistics to help prove and reiterate the power of email marketing. By understanding the power of social media, you can embrace for the future and make sure it is part of your marketing campaign. Let’s get started and explore some cool email marketing statistics that I uncovered over the weeks. If you have a solid email marketing program, then you can apply these into your next campaign.
Let’s get started and feedback will be greatly appreciated going forward.
Highest ROI
Did you know email marketing has the highest ROI in marketing?
If you didn’t, now you do, and much of the success can be attributed to the personal connection you have with the people on your list. You have built this list over time and many of the subscribers trust your judgement and this increases CTR. With social media, you are going head to head with competitors so you really need to do things to stand out. However, with email marketing, you know your readers and understand what they like. You can adjust your content to provide EXACTLY what they are looking for and this will increase ROI going forward.
Give it a try and see what happens by scheduling an email campaign and social media for the same date and time.
Email has 44% Customer Conversion
Did you know email marketing converts visitors to customers 44% better than social?
Remember, people on your list might not be customers but a solid email marketing campaign can convert them more quickly than simply going through a social campaign. Why? First, they trust your brand, which is why they opted into your list in the first place. Secondly, they trust your value and will MOST likely purchase any product you recommend going forward, which is important when converting visitors to customers. Here’s the problem with social media…
You have a lot of competitors all within your niche who could be promoting the same type of content. This gives people enormous options on content, products, and services. Next, you have NOT built credibility with many of them so the likelihood of them converting in a short period of time is very slim.
It’s been proven time and time again that email builds loyalty and converts visitors better compared to any other type of marketing strategies.
Email = Mobile Conversions
People are using mobile phones much more and this means people are reading, skimming, and clicking on emails on smart phones. Statistics show email opens have grown on mobile phones by 30%, which is awesome for people who have a huge email following. Now you don’t have to wait for subscribers to hop onto their PC to read your emails because this can be done through their phones. What does this mean? Simple…
- More conversions on products and content
- Increased traffic
- Increased engagement
- More brand awareness
All of this will be done more quickly compared to years back when everything had to be done through desktop PC’s.
Dynamic ESP’s
ESP stands for email service providers and we are now in a time where almost everything can be automated. This means NOT only will you be able to increase ROI, but you can automate the entire process, which is perfect for you. You can split test forms, landing pages, and create an optimized follow-up sequence, all with the click of a button.
In the end, email still provides more automation options than social media, which is why bloggers prefer to use it to build momentum to their blog. I’m not saying social media is NO good, but if you want to build true engagement, then consider using email as your first option before trying any other.
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