Near-field communication (NFC) is just what it sounds like: transactional communication between two electronic devices in close proximity to each other. All iPhones version six and up and most recent Androids are NFC-ready, meaning that tapping or bringing the device close to an NFC-enabled transmitter can trigger an interaction.
I spoke with Thinfilm’s senior director of technical marketing, Matthew Bright, after its recent New York-area launch of NFC-enabled refrigerator magnets for the Campari liquor brands. We talked about the magnet launch and what’s next for NFC. He also shared his thoughts about how NFC is better for marketers and consumers than QR and technologies like the Amazon Dash button.
[Read the full article on MarTech Today.]
About The Author
Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.