Since Thomasville unveiled its new brand ThomasvilleGO a year ago, the city has experienced several successes with the new brand, according to a news release.
The release stated that the most visible success was the updating of Thomasville’s gateway signs. Each of the previously existing signs were updated to the new logo. Work is also being done to light the signs for nighttime visibility.
A ThomasvilleGO portal was created at www.thomasvillego.com, allowing people to access websites for the City of Thomasville, Thomasville Area Chamber of Commerce, Thomasville Tourism Commission and Davidson County Economic Development Commission.
According to the release, continuing search engine optimization will help people find the portal when they are thinking about starting or relocating a business to Thomasville or moving to live in Thomasville, for example.
The ThomasvilleGO YouTube channel was created to showcase how the brand correlates with current Thomasville companies already doing business globally. Companies looking to start or relocate to Thomasville because of global opportunity can watch the short videos to see how other companies are already doing business globally from Thomasville.
The YouTube channel also provides a video explaining how the brand was born. In addition to the YouTube channel, a ThomasvilleGO Facebook page was created along with the hashtag “thomasvillego,” which is being used on numerous social media platforms.
Window clings with the new logo will soon be available for local businesses. The Chamber of Commerce will have these available for any business interested in displaying the logo to help leverage the ThomasvilleGO brand.
Although the Thomasville EnVision Committee led the rebranding efforts, the community’s involvement has been instrumental, the release stated, from participating in surveys — which helped determine the new brand — to incorporating the new logo at local businesses and purchasing merchandise with the new logo from the Chamber of Commerce and Thomasville Visitors Center.