Three frequently asked questions about designing a website | Marketing Matters

Three frequently asked questions about designing a website | Marketing Matters


When considering having a website built, there are many questions you should keep in mind when interviewing possible website designers/developers. Here are three items that you should include when interviewing, yes, it’s an interview, potential designers or developers.

HOW LONG WILL IT TAKE TO COMPLETE?

The time it takes to build a website can vary greatly depending on the size and complexity of the site desired by the client. This is why it is essential to sit down with potential designers and talk through the plan you have in mind.

Providing rough content, the tabs you want to include in the navigation bar, any galleries or other unique pages you may want to add will all help with time estimates.

In other words, before you meet with potential designers, do some homework and be prepared to discuss what your expectations are for the site.

WILL I HAVE THE OPPORTUNITY TO MAKE UPDATES?

You have hired a designer to build your website, but you should be comfortable with the site as well. Some teams allow the client-specific access to the website to make simple text and photo changes. Others will stipulate you must let them do any updates at an added cost, at a monthly or by an hourly rate.

This is something you will want to discuss before you sign a contract or get started with the project. Many times, having the team update your site for you can save company time and money. However, this isn’t always the case.

In addition, it is helpful to have access to analytics so you can see for yourself how your website is performing.

WILL MY WEBSITE BE SEARCH ENGINE FRIENDLY?

To effectively market your website to its fullest potential, your site must become optimized for search engines. Search Engine Optimization (SEO) is what allows future customers or clients to find your website on page one of search engine pages like Google, Yahoo and Bing. The higher your site ranked, the more apt people are to click on it and discover the wonderful services or products you offer.

WEBSITE DESIGN | INNERACTION MEDIA

Do you have any questions about website design? Please, contact InnerAction Media today. Our team is happy to help. Give us a call at 304-241-4959.



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