Are you searching for ways to grow your business online?
How you respond to customers online differs from offline. However, your customers will always request quality services regardless of the environment.
If you are selling physical items, your prospective customers online do not have the opportunity to see, touch, and feel the quality of goods before purchasing. And this acts as a barrier to growing a business online. Also, you miss the advantages of having physical interactions with your prospective clients.
Despite all these, there are certain tricks you can utilize on your website design to gain the trust of your website visitors and improve the performance of your business. For an effective property management website, check this site article.
Below are some tips and tricks.
1. Your web design should have consistency
Your website must have a design that is consistent throughout the pages. If the features on your website are inconsistent, it can throw your visitors off balance, make the site unpleasant, and online users will bounce off the website. Whereas, if the design remains the same from page to page, it gives the impression that your business is stable and trustworthy.
2. Remove clutter and keep it simple
Do not overload your page with a lot of designs, colors, or features. It will only confuse your visitors. Remove all unnecessary elements and maintain a simple design on all the pages of your website.
When your website is simple and free of clutter, visitors will be able to understand all the necessary details on your site, especially your call to action. Every feature you include on your website should be functional. If it is not useful, then it is clutter that you should remove.
3. Use a captivating call to action
Online users who visit your site will not know what you want them to do except you tell them. But it doesn’t just end at telling them what to do; you should say it enticingly. Make the call to action clear, simple, powerful, and stand out.
Work on the color, text, and buttons to make it captivating. Animations are excellent because it attracts the attention of the visitors. Research shows that using animations on the call to action can improve the conversion rates of a website.
4. Focus on your business aims
Your business has aims and objectives. Your website needs to focus on the aims and objectives of the business. The goals of your business precede the website design. Websites whose design doesn’t tally with the business’s purposes do not help to grow the business.
5. Include ways of making contact
When designing your website, include different means that visitors can reach you. The visitors will use their most suitable means to contact you for business. You can also have a contact form for visitors who want to make inquiries from you.
6. Include social proofs
Your website should include social proofs such as subscriber’s count, real-time stats, expert reviews, customer’s testimonials, celebrity endorsements, certifications, etc. They create a positive impact on your visitors.
Once online users notice that other people are giving you positive reviews, they will want to also do business with you. Social proofs help to build trust, and this is very vital for online businesses.
7. Improve the speed of your website
Google recommends that an excellent website should load within three seconds. According to research, the attention span of online users is on the decline. Online visitors will not wait for a site that doesn’t load fast.
Any delay in your site’s speed, even for a second, can make your website lose traffic and conversion rates. Old customers who visit your site may wait for a little, but new visitors wouldn’t have the patience. We recommend that you optimize the speed of your website so that you can boost conversion rates.
In other to improve the speed of your website, we recommend that you do the following;
- Reduce the number of plugins
- Enable browser caching
- Compress the sizes of the images
- Remove all the features that slow down your site
8. Make the site navigation smooth
Navigation is an essential aspect of a website, especially when it has a lot of pages. Always strive to make your navigation smooth and simple so that your visitors can locate any page they want within a few seconds.
9. Follow buttons and social shares
Social shares will encourage your site visitors and customers to propagate your business. If you do not have social share buttons on your website, you will lose much traffic from social media. We recommend that you include share buttons of different social media sites.
In a nutshell
For you to grow your business online, you need to optimize your web design. When you do this, internet users will be able to easily access your site, which will boost your conversion rates.