BRIGHTON, Mich. — Tiremetrix L.L.C., the auto repair and maintenance software development company, is entering into a strategic partnership with Blue Note Marketing Services L.L.C., focusing on Tiremetrix’s core product, Tire Registration Plus.
Blue Note will handle website content development and search engine optimization services for Tire Registration Plus, the industry leader for electronic tire registration, Tiremetrix said in a press release.
The initial goal of the partnership is to utilize the thought leadership of Tiremetrix through content enhancement of the Tire Registration Plus website, according to the release.
Website content will include a Resource Center and Tire Industry Registration Center that tire dealers and consumers alike can leverage, it said.
“Dealers are now required by law to perform electronic tire registration for every tire they sell, new and used,” Tiremetrix President Joe Donehue said. “Our mission is to add more value for dealers through easy-to-use and innovative software products. This partnership will enhance our ability to reach the market online and expand our message.”