Shopify is simple and easy-to-use e-commerce software that powers more than 1 million merchants. With so many online stores competing for customers, it can be hard to get the desired organic visibility for your own Shopify store.
But Shopify SEO plugins can make it a whole lot easier to manage the search engine optimization of your Internet shop and thus push you ahead of your competitors in the SERPs.
Here are the top 18 Shopify SEO plugins that will help increase your e-tail store’s organic rankings and drive more traffic to your site.
1) Plug in SEO
Over 30,000 Shopify stores use this tool. Plugin in SEO is the complete package to optimize SEO, fix all your shop’s SEO issues and drive more traffic.
Top Features of Plug in SEO:
- This app genuinely helps improve organic rankings by optimizing all the major SEO issues of your Shopify store.
- It lets you bulk edit SEO data like meta tags and descriptions.
- It adds Schema markup on your product pages.
- The plugin helps fix broken links and image alt tags, and optimizes your blog for higher rankings.
- It lets you monitor your organic traffic and also offers easy integration with Google Webmasters Tools and Google Analytics.
- It runs automatic SEO audits to check for SEO issues on demand.
Price:
- It comes with a free 7-day trial.
- It costs $20/month after that.
What Users Love the Most:
- The plugin offers full control over the SEO of your online store.
- The SEO analyzer offers suggestions to fix any issues.
- The app is easy to install and pretty straightforward to use.
- It optimizes the heading tags and duplicate page titles.
- You can set target focus keywords on all your product pages to help them rank higher in the organic search results.
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2) SEO Plus
This tool is primarily aimed to increase traffic and sales. It analyzes the content on your website and helps keep it fresh so that your site achieves higher rankings, traffic and conversions.
Top Features of SEO Plus:
- SEO Plus automatically scans and updates your web pages so that your content always remains fresh.
- Helps you add new content to your pages regularly so that your store ranks for many new keywords.
- You have the power to customize the displayed content as per your needs.
- The tool offers multi-language support, and the content is optimized for all screen sizes.
Price:
- This tool is free to use.
What Users Love the Most:
- It adds a custom message to the product pages of your store, allowing customers to know when the inventory was last updated on your site.
- It acts as an excellent tool to generate lots of traffic to your online shop.
- The installation of the app is easy and user-friendly. It is intuitive, intelligent and versatile in its functions.
3) SEO Booster
SEO Booster takes care of all the vital SEO issues of your Shopify store and offers suggestions to fix them.
Top Features of SEO Booster:
- SEO Booster is installed in less than 30 seconds and automatically scans your website to offer suggestions to improve SEO.
- The tool also provides structured data to make search engines understand your content in a better way.
- The plugin offers suggestions to improve such things as meta title and description tags.
- It provides an option to bulk edit your product images.
- It keeps 404 errors under check and allows you to submit sitemaps with one click.
Price:
- It comes with a free 14-day trial.
- The Growth plan starts at $12.99/month, which offers all the advanced features, including automatic alt tag updates for 2,000 products.
What Users Love the Most:
- This app does a lot of work for you in a short period of time and most of the work is done automatically.
- The support team is extremely helpful and offers immediate assistance.
- This plugin is super easy to use and is highly recommended for beginners.
4) Smart SEO
Smart SEO claims to cut down the time spent on optimizing your website by 80%. It is a comprehensive SEO tool that helps you generate meta tags, alt tags and JSON-LD (JavaScript Object Notation for Linked Data) structured data.
Top Features of Smart SEO:
- Smart SEO automatically generates the meta tags and alt tags for every product in your store.
- It also provides structured data to Google for all your products.
- It automatically generates your store’s sitemap and gives you the option to include or exclude specific pages.
Price:
- It comes with a free 7-day trial.
- It costs $4.99/month after that.
What Users Love the Most:
- This tool is affordable and easy to use.
- This is one of the few apps for Shopify that can manage complete SEO.
- The support team is always ready to help.
- The best part of the tool is the automation of schema markup.
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5) All in One & Auto SEO
The All in One & Auto SEO plugin is trusted by over 2,800 store owners. It tracks your store’s Alexa rank, the number of social shares and the performance of your essential keywords. It also scans your website for any SEO issues.
Top Features of All in One & Auto SEO:
- You can create templates for meta tags and use any of those templates to update all the meta tags in your Shopify store.
- The tool automatically tracks broken links and 404 pages through Google Webmasters Tools.
- It checks the speed of your website on both desktop and mobile and offers suggestions to improve it.
- It tracks your store’s most valuable keywords and the number of social shares.
Price:
- It comes with a free 7-day trial.
- It costs $8.99/month after that.
What Users Love the Most:
- The plugin displays detailed analytics to view all the issues that need to be fixed.
- It automatically performs the basic SEO functions for your site.
- The tool offers advanced meta settings for robots.
- It auto-generates alt text and meta tags based on the saved template.
6) JSON-LD for SEO
To stand out in the search results and get more clicks, you need to leverage the power of rich snippets. The JSON-LD for SEO plugin automatically adds the required JSON-LD data for all the products in your store to display the necessary rich snippets.
Top Features of JSON-LD for SEO:
- This plugin is easy to install and it automatically adds all the necessary schema data to your store.
- The data added to the HTML is perfect.
- The tool automatically updates itself to continue adding structured data for new pages added to your store.
- You can display different types of rich snippets, like reviews, product stock, product price, product photos, etc. The tool offers integrations with 17 review apps, Google Merchant Center, and various other apps.
Price:
- It has a one-time price of $299 and all updates to the tool are free for life.
What Users Love the Most:
- The tool offers the easiest way to add rich snippets to your Shopify store.
- The developer is fast to respond and helps fix any issue that you might face.
- The tool works pretty quickly, and the sooner you add it to your store, the faster the rich snippets show up.
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7) SEO Image Optimizer
SEO Image Optimizer lets you drive traffic from Google Images search. If you are looking to expand your store’s presence on Google Images by optimizing the images on your site, then this is the tool you need.
Top Features of SEO Image Optimizer:
- It comes with an unlimited image sync quota.
- The tool automatically optimizes the alt tag on all the images on your site.
- It also offers meta tag optimization and autopilot SEO fixes, like fixing broken links.
- The tool also lets you add rich snippets on your site.
Price:
- It comes with a free plan.
- It comes with a paid plan for $24.99/month (features like meta tag optimizer, autopilot and rich snippets are included in the paid version).
What Users Love the Most:
- The tool is super easy to use and quick to implement.
- People love the autopilot idea because they can focus more on increasing the products in their store and less on fixing the technical issues of the site.
- The tool works fast, and the support is excellent.
8) AMP by Shop Sheriff
Mobile user experience is one of the most critical ranking factors that Google considers, and AMP (Accelerated Mobile Pages) is a significant step in making web pages accessible to the user in a faster manner.
AMP by Shop Sheriff allows you to create AMP for your store so that you reap the benefits of speed as a ranking factor in Google search results.
Top Features of AMP by Shop Sheriff:
- You can create AMP-specific versions of all the essential pages of your Shopify store.
- The tool lets you optimize your URLs for SEO so that your AMP pages rank as high as possible.
- You can easily edit all your AMP sidebar links.
- The tool lets you integrate Google Analytics and Google Tag Manager to further optimize your relevant pages for phenomenal page speed.
Price:
- The Basic Plan is free.
- The Hobbyist Plan is $9/month and offers 11 review provider integrations.
- The Company Plan is $29/month and allows fully customizable AMP URL and rich article snippets.
- The Enterprise Plan is $99/month and offers personalized AMP customizations from the Shop Sheriff team and dedicated AMP support.
What Users Love the Most:
- The support staff is fantastic and the service offered is fast.
- The plugin is easy to install and set up.
- It positively impacts the SEO of your overall Shopify store because AMP pages aid in higher rankings and help to defeat your competitors.
- AMP pages help reduce bounce rate and increase other engagement metrics like conversion rate.
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9) Sitemap & NoIndex Manager
The Sitemap & NoIndex Manager plugin accurately manages the XML sitemap, noindex and nofollow tags for improved SEO.
Top Features of Sitemap & NoIndex Manager:
- You have complete control over which pages to index and which pages to nofollow on your Shopify store.
- You can disallow search engines from crawling sensitive pages on your site like payment and customer details.
- You can manage nofollow and noindex for sections like products, collections, blog posts, blog tags, product vendors, etc.
- The plugin adds the noindex meta tag in the HTML, so it does not affect the robots.txt file. (Please note: Google has dropped support for noindex in robots.txt, but this plugin adds noindex code in the HTML and not robots.txt file).
Price:
- It comes with a free 5-day trial.
- It costs $2.99/month after that.
What Users Love the Most:
- This app lets you have full control over the pages on your site that you want to get indexed.
- This plugin helps solve the problem of duplicate content issues.
- The tool is easy to use and extremely useful in terms of its functionality.
- Sitemap generation is pretty easy with this app, especially if you do not have any prior experience working with sitemaps.
10) Rich Snippets For SEO
The Rich Snippets for SEO plugin helps search engines to better understand the content on your website. Adding structured data markup in your product pages helps those pages stand out in the search results, thereby improving click-through rates and conversions.
Top Features of Rich Snippets for SEO:
- You can directly display product reviews in the search results, which will positively improve the conversion rate.
- Drive more qualified traffic to your website by displaying detailed product information right in the search results.
- Customers can easily see the prices of your products, the product availability and latest customer reviews.
- This app automatically adds breadcrumb snippets to optimize the navigation of your Shopify store.
- You can display direct links to your company social profiles via social schema, which will get displayed in the search results when someone searches for your company.
Price:
- There is a one-time charge of $59 (and all updates are free).
What Users Love the Most:
- This app is easy to use and functions brilliantly. You can have structured data on your site with zero errors.
- The customer support team is excellent.
- Google loves sites that have rich snippets because it helps to improve the overall user experience.
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11) Schema Plus For SEO
What makes Schema Plus for SEO different is that this plugin is made by former software engineers from Google. It offers support for the most recent FAQ Schema and Breadcrumb Schema.
Top Features of Schema Plus for SEO:
- This tool helps search engines understand the contents of your webpages.
- You can easily set up the FAQ Schema and make your webstore Rankbrain friendly.
- This plugin integrates with Shopify Product Reviews App, Judge.me, Yotpo Reviews, Loox App and other apps.
- Signing up for a free trial will automatically install the plugin on your store’s site without modifying your template.
Price:
- It comes with a free 7-day trial.
- It costs $9.99/month after that.
What Users Love the Most:
- The support helps you fix all warnings and errors. Customer service is outstanding.
- It takes just seconds to install this app and even if there is some old schema present on your site, the support team can help fix all such old code issues so that your competitors don’t get the edge on you.
- If you have still not implemented FAQ Schema on your store then you are missing out on some great SEO opportunities.
12) (SPO) SEO Product Optimizer
This plugin has been created specifically to increase organic visibility and the performance of your products in the search results, mobile and social media.
Top Features of SPO (SEO Product Optimizer):
- You can set a custom title, product image and description on social media. There is no need to guess how your products look on social media since it gives you the power to customize your product description before sharing them with your target audience on social media.
- The plugin offers lots of product suggestions for each product that you have in your Shopify store. This will help you acquire lots of organic traffic.
- You can boost the overall relevancy of your product pages by adding specific low-competition keywords on your product pages. The tool automatically offers keyword insertion options on important areas like the product title, description, main content body, etc.
- The tool gives you an overview of how well your competitors’ product pages are optimized. The auto-fetching option on Google lets you instantly check other similar products online.
- The plugin offers comprehensive SEO advice for each of your product pages.
Price:
- It comes with a free plan (10 suggested keyword analysis a month).
- It comes with a paid plan at $15.99/month (100 suggested keyword analysis a month).
What Users Love the Most:
- You can easily see where exactly your SEO is lacking on product pages so that you can take appropriate actions accordingly.
- This app is pretty useful for creating social shares for your product pages because you can customize your product descriptions and images before they are shared.
- It helps identify the best keywords to attract relevant customers to your Shopify store.
13) PWA Pro with Caching
Page speed is one of the most important ranking factors for Google. PWA Pro with Caching helps cache resources like images and CSS so that visitors don’t have to wait for downloads. This decreases page load time and improves UX.
Top Features of PWA Pro with Caching:
- With enterprise caching, all your visitors get a faster browsing experience, which leads to improved conversions.
- This tool lets your customers install your store on their mobile devices by displaying an install button on the browser.
- The plugin offers automatic AMP integration and also lets you send push notifications to your customers.
- PWA provides the option for offline browsing so that you don’t lose your customers even when an Internet connection is not available.
Price:
- It comes with a free 14-day trial.
- It comes with a free plan.
- It comes with a paid plan at $29/month (for custom caching, offline browsing and complete in-app analytics, you need to opt for the paid version).
What Users Love the Most:
- The PWA app is user-friendly and the customer support team is great.
- This app consistently over-delivers with lots of SEO suggestions that are super efficient.
- Your website loads really fast on mobile devices because of both AMP and caching support.
Dive Deeper:
14) Google Customer Reviews
Customer reviews play an important role in increasing user trust on your site’s product pages. The Google Customer Reviews plugin collects reviews and ratings from your customers and displays them in your online shop.
Top Features of Google Customer Reviews:
- The plugin integrates with the Google Merchant Center and displays an aggregated rating on your site based on real customer feedback collected online.
- This tool allows you to display seller ratings and reviews in the search snippet, which results in higher CTRs and conversions.
- Product ratings allow you to display customer ratings on your product directly on the search snippets.
Price:
- It comes with a Basic Plan which is free to install and $4.99/month if you get more than 100 orders during that month.
- It comes with an Advanced Plan at $9.99/month (if you wish to use the product ratings and reviews on your store then you must opt for this plan).
What Users Love the Most:
- This app is easy to install and works perfectly on all devices.
- The app interface is clean and intuitive.
- Displaying reviews and ratings is a great way to improve engagement metrics for your Shopify store.
15) KS (SEO Keywords Suggester)
Keywords are the foundation of SEO. No matter how many keywords you are targeting in order to expand the presence of your online shop, it is always a good idea to add some new keywords, too.
The KS (SEO Keywords Suggester) plugin lets you expand the SEO reach of your product pages.
Top Features of KS (SEO Keywords Suggester):
- This tool lets you find keywords and niches that you didn’t even know about.
- This plugin works 24×7 and finds new keywords to target on your site, including on pages that already have organic traffic. This means that it becomes easier for you to add those keywords to your page and increase the page’s rankings for these new keywords.
- Your site needs to have at least 500 impressions for this plugin to work.
- You need to install KS and connect it with the Google Search Console, and the tool will start offering the most relevant keyword suggestions.
Price:
- This tool is free to use.
What Users Love the Most:
- This tool can help you automate your entire keyword research.
- The plugin saves shop owners a lot of time.
- You can identify the most effective combination of keywords to target on your website.
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16) PageSpeed Monitor
This plugin monitors your Google Page Speed Insights on an hourly basis and sends alerts on your email. The tool also keeps an eye on your competitors’ page speed, a critical ranking factor for Google, so that you always stay ahead of them.
Top Features of PageSpeed Monitor:
- This plugin helps monitor your store’s page speed and chart the data over time to help you visualize the performance of individual product pages.
- You can set conditional alerts based on important metrics.
- The tool lets you actively monitor the performance profile of your Shopify store.
Price:
- It comes with a free 7-day trial.
- After the free trial period, you need to pay $1 for every page you monitor on your store.
What Users Love the Most:
- The most significant advantage with this tool is that the support team can help you fix all the issues related to page speed if you are unable to fix it yourself.
- Most webmasters forget about page speed and focus on other SEO metrics like updating the meta tags. Since page speed is one of the most important ranking factors, especially for mobile devices, this plugin keeps an eye on all your important pages and sends you regular email alerts to fix any issues.
- The app simplifies the use of Google Page Speed Insights and you can actively monitor your page speed right on your Shopify dashboard.
17) SEO Content Blocks
Shopify doesn’t let you add extra content blocks to your store, but without proper content you are going to lose out to your competitors most of the time.
The SEO Content Blocks plugin lets you add content blocks on any section of your homepage or product pages so that you always stay ahead of your competitors in terms of content.
Top Features of SEO Content Blocks:
- There is no coding skills required to use this app. You can easily add content blocks on the top, bottom or sides of your store homepage, product pages or blog pages.
- The plugin lets you add expandable content blocks, slides, FAQ sections and many other types of content blocks.
- The tool lets you add internal links to other pages on your site from the newly added content blocks, which optimizes the entire internal link structure of your site and boosts your overall SEO.
Price:
- It comes with a free 9-day trial.
- The Basic plan costs $5.99/month.
- The Standard plan costs $9.99/month.
- The Premium plan costs $19.99/month.
What Users Love the Most:
- The tool offers very good support and is amazing at adding useful content blocks across your website to boost SEO.
- There is no need to contact your developer every time you wish to add some extra content to your store. With a simple interface, you can easily add a content block on your product page and see the difference it can bring to your overall content strategy.
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18) Video Traffic
Videos are a great way to bring traffic to your online store. This app posts your product videos on your YouTube channel and the videos are optimized to attract views. You can even post your product or brand videos on other social channels.
Top Features of Video Traffic:
- Your store videos are automatically posted on YouTube and other social channels, which incentivizes viewers to visit your Shopify store, thus increasing relevant traffic to your site.
- All the videos are optimized for search engines with proper schema markup. Your store videos start to rank in the search results for queries related to your main products and provides your business additional exposure in organic search results.
- You can customize the style of music and add other video effects.
Price:
- It comes with a free 3-day trial.
- It costs $29/month after that.
What Users Love the Most:
- The quality of the videos are great and they are created pretty fast for sharing on YouTube and other social channels.
- This tool helps bring in additional traffic to your store.
- The plugin offers a dual advantage: you get extra traffic and you are also able to maintain your YouTube channel.
Final Thoughts
It is hard to be successful in your SEO efforts, so having the right Shopify SEO tools for your e-commerce store is crucial. Some plugins on this list are free to use while others charge a reasonable fee.
Based on where you need help the most, choose the plugin(s) you think are essential to improving the overall structure and performance of your site. Keep your users in mind and opt for plugins that help improve UX.
Shopify SEO plugins will certainly help save you time and make your online store visible to a lot more potential customers!