Chart of the Day: Which are the most popular merchandising techniques used by online retailers?
Best practices for creating effective user experiences for Ecommerce sites are often discussed along with how to improve experiences through conversion rate optimization. However, it’s less common for retail merchandising techniques to be discussed. To help retailers learn best practices, we’ve created a new online merchandising guide for by retail Expert Mark Hall which is available to Business members.
To highlight some of the merchandising techniques available this research reviews techniques used based on a review of the Ecommerce sites of some of the 50 top global Ecommerce brands.
The results suggest a variation in merchandising adoption with some techniques such as top sellers, trending now and top-rated products having a surprisingly low adoption. This in turn, suggests, the challenges of including merchandising features when retail brands are looking to simplify experiences on mobile devices in particular.
This is where merchandising links back to CRO since the introduction of new merchandising features to customer journeys needs to be AB tested to ensure it gives incremental revenue as shown by increasing conversion rates and/or average revenue per visit. Our Ecommerce design pattern bible enables benchmarking of best practices in this areas.