While I have my favorite marketing books, new and old, I asked top marketers what they recommend. Here are their replies.
(Note: There are duplicates since multiple marketers recommended the same books although their reasons varied.)
If you’d prefer, here’s a simple list of marketing books.
Top marketing books: Marketers choose their favorites
Hana Abaza of Shopify. Also, speaker, blogger and self-proclaimed podcast junkie 🙂 Her podcast is Flip the Switch.
Scott Abel of The Content Wrangler, Inc. Author of The Language of Content Strategy and Intelligent Content: A Primer. Co-Founder of Intelligent Content Conference.
Ardath Albee – Author of Digital Relevance: Developing marketing content and strategies that drive results
Mike Alton of The Social Media Hat and Agorapulse.
Scott Aughtmon – Author of 51 Content Marketing Hacks
Jay Baer Author of Hug Your Haters
 
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Different by Youngme Moon. I love this book. Spectacular work on differentiation within competitive categories. |
Robbie Kellman Baxter of Peninsula Strategies. Author of The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue. (Check Baxter’s video summary of The Membership Economy.)
Jonah Berger Wharton Professor. Author of Invisible Influence and Contagious: Why Things Catch On
Toby Bloomberg of Bloomberg Marketing/Diva Marketing. Author of free e-book, Social Media GPS: 40 Interviews with Marketing Professionals About Social Media Conduct On Twitter
Tim Bourquin of AfterOffers.com
 
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Email Marketing Demystified: Build a Massive Mailing List, Write Copy That Converts and Generate More Sales, Matt Paulson – Even though email marketing has been around for along time, the industry is constantly changing. If you want to cut through all the noise, read Matt’s book. It is a true crash course that will save you years of trial and error. |
 
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How To Become a Marketing Superstar, Jeffrey J. Fox – This book makes sure you are asking yourself the right questions about your own company and products so that you can, in turn, “sell” those benefits to your customers. Marketing has one job and that is to sell products. This book tells you how to ensure your marketing is focused on that one objective. |
