For the past year, the Search Engine Optimization (SEO) landscape has gone through a sea of changes and developments. There’s the rapid integration of artificial intelligence (AI) and machine learning in search engine algorithms, as well as the increasing popularity of visual search apps such as Google Lens and Pinterest. With these developments, it is quite safe to say that the world of SEO is only advancing due to the fact that the preferences of the modern searchers are continuously changing as well.
Using SEO, however, to make your website relevant in the eyes of Google is not an easy task at all. It takes a lot of practice and patience to master all the intricacies of a holistic SEO strategy, as it also requires the integration of other strategies such as content marketing in order to be effective. Therefore, one must always stay updated with the latest trends and shifts happening in the field to ensure that their techniques and tools are still fitting and fine-tuned enough to make a website rank better in the search engines.
With 2019 fresh and shiny, a lot of digital marketers and SEO professionals are now getting curious once again for the trend that is bound to shape the SEO landscape not only this 2019 but year onwards. Keep up with the latest techniques and make sure that your strategy is in line with the ongoing trends in the market. To summarize, here are the key takeaways of the infographic from Digital Marketing Philippines, which details the top and latest trends in SEO in 2019:
- Optimizing for voice search.
- Mobile first index
- Linkless mentions
- Latent Semantic Indexing (LSI)
- Secure Socket Layer (SSL)
- GDPR impact on SEO.
Learn more on how these trends will shape up the world of SEO in 2019 by checking out the full infographic below.
