Getting clients for a law firm has never been more challenging. So much has changed in society in recent years, and this has particularly been the case since the massive growth of the internet. Long gone are the days that potential clients will simply phone up a law firm they’ve heard of, or send a letter asking for help. Nearly everything is done online nowadays, and that’s why a lot of law firms are failing to attract these plaintiffs; they aren’t moving with the times. If you want to be successful in 2019, you need to know how to advertise your firm properly online. So how do you do this? There are a variety of different methods which we’ll discuss here. Here’s everything you need to know about getting more plaintiffs this year.
Our first tip for getting more plaintiffs is hiring a Marketing agency, which would preferably specialize in Digital Marketing. These guys are real experts when it comes to attracting new clients for businesses and is great with law firms as well. They’ll study your firm and the kinds of clients you can expect to attract (based on the kinds of law you cover, etc.) and then work out what the best ways to attract new clients for you are. They’ll develop specific Advertising and Marketing techniques which will do a great job to bolster both your client list and the image of your firm overall. This will also leave you with more time to focus on other aspects of the job, such as fighting law cases and keeping up with all the paperwork that comes with running a law firm. If you’re looking to improve your law firm marketing, hiring a Marketing agency is one of the best things you can do.
You should also make sure you work on your search engine optimization (SEO) skills. We all know how unlikely it is for someone to go onto the second page of Google results, and that’s why you need to make sure you do everything you can to get on that first page. You could do this by hiring a company that will help you improve your SEO rankings, but there are a lot of things you can do by yourself as well. You need to make sure that your keywords are specific and fit the criteria required for a good ranking, and any images on your site should be there only if they boost the appeal of your website. Ticking all these kinds of boxes will really boost your chances of getting on that first page of search results.
Using social media to your advantage is also crucial in today’s Advertising climate. Nearly everyone uses at least one form of social media these days, so making sure you advertise on people’s pages will boost your chances of getting more clients as well. You don’t even have to create your own page, although we think this would be really helpful. You could simply pay companies like Facebook and Instagram to advertise your firm for you, which will put you on more people’s radars and give you a bigger client list.