MANHATTAN, N.Y., July 6, 2017
/PRNewswire-iReach/ Lounge Lizard is globally recognized as a topwebsite design company, – within the web design and development industry.Lounge Lizard’s brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the “best of breed since 1998.”While many people are familiar with the term SEO and how it relates to their business, they might be a bit confused when the discussion turns to Local SEO. How will this affect my business? Should I try and utilize Local SEO? Is this even something my business can take advantage of? Those are all good questions that are asked often enough that they deserve an answer. NY based website design company, Lounge Lizard, discusses Local SEO and your business.
What is Local SEO? From a basic standpoint local search engine optimization steps away from a global perspective and focuses first at the local level which means it is directly related to the distance between the business and consumer who is searching. As more users shift to mobile devices for internet needs, the addition of location comes into play for search results as large players like Google want to provide people the best solutions to their problems. Certain categories of business work particularly well with local SEO:
- Need Based Services This category covers everything from plumbers to pest control and automotive repair to electricians. Any business that provides services that people want or need a quick response that focuses on the local market for business should be using Local SEO. One way to take advantage of this is providing useful content that shows your experience and expertise such as a plumber that posts articles like ‘Quick tips to unclog a toilet’. Small problems that can be solved via do-it-yourself help then lay the groundwork for becoming a trusted voice when bigger problems come along.
- Hospitality Any sort of hospitality venue can benefit from local SEO because often people are finding these places when they are exploring on a local level. Wineries, theme parks, clubs, bars, boutique hotels, mini-golf and more all fall into this category where it helps to use local SEO to allow people to more easily find you when they are nearby and looking for something to do, eat, etc. The important focus for this type of business is on reviews and feedback from satisfied customers to help boost your local rankings.
- Real Estate Real estate agents, title officers, loan officers and similarly aligned services should make use of local SEO especially in larger metro areas that have niche neighborhoods and areas. The focus should be providing useful information on your area that people will search for such as local school comparisons, lists of great parks or outdoor activities nearby, family friendly activities in the summer or even the history of the town. Long-tail keywords can work wonders to help showcase that you not only know about real estate locally but also the community itself which can be invaluable to some customers.
- Medical Services Doctors, dentists, orthodontists, massage therapists, and any other medically related business can benefit from local SEO as more and more people using location and reviews to narrow down choices when they need a new practitioner. Along with reviews and feedback, helpful articles related to the business niche showcase expertise and knowledge.
How can you take advantage of Local SEO?
- Local Listing Pages There are numerous local listing pages or directories your business should be included on such as Google My Business, Yahoo Local, Bing Place, the Yellow Pages, and Yelp.
- Local Keywords There are specific local keywords that should be included such as the city name, neighborhood names, and unincorporated area names that can be used before or after a primary keyword.
- Reviews Google, Yelp and any other site that is popular locally and used to find people in your niche should be focus on. Having numerous positive reviews will help boost your local profile.
- Local Publications Any time your business can be mentioned in local publications, the larger local imprint you will have. Along with news or current events, some publications allow local businesses to provide tips or useful information pieces.
Lounge Lizard Website Design Company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client’s unique personality.
Media Contact: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com
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SOURCE Lounge Lizard
