Top Website Design Company, Lounge Lizard, Shares 3 Reasons Why SEO is a Key Building Block of Content Creation

NEW YORK, Aug. 3, 2017 /PRNewswire-iReach/ — Lounge Lizard is globally recognized as a top website design company, – within the web design and development industry. Lounge Lizard’s brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the “best of breed since 1998.”

SEO is something that should be considered first, not last when creating content for your website or marketing projects. However many people still view SEO as an afterthought, like adding steak sauce for flavor after the meat is cooked when you really should be using SEO like a marinade to cook the flavor it. Today the NY based website design company, Lounge Lizard, shares 3 reasons why SEO is a key building block of content creation and should be considered first rather than last in the process.

1.     Keywords relate to needs – What exactly is a keyword when you really think about it? From a searchers’ perspective it represents some sort of need. By understanding what people are looking for, their wants and needs, you are then provided with the basis for content that then meets those wants and needs. Taking the time to perform keyword research provides an important base for the content that you will create that people actually want to digest.

2.     Research provides framework – Another important aspect of keyword research is that you learn more about the people behind the searches. Who makes up the audience primarily using these search terms? Where are they at within the sales process? Understanding this information provides framework for your content to make it more focused towards the target audience, using the proper voice and tone based to resonate and help push the audience along your funnel.

3.     Analysis crafts overall strategy – Last but not least, detailed analysis of keywords, SERP, and existing content will help craft an overall strategy that will maximize the process from the outset. SERP analysis is important to understand how Google and other search engines value various factors that directly relate to your business. These ranking factors are a key to understanding types of content and user preferences. By analyzing past content from an SEO perspective you can also identify what has worked and hasn’t worked with your existing audience. Combined together this analysis of data will provide important details from which you can craft an overall strategy for success.

SEO is a key to content creation because by using upfront you are putting yourself in a more informed position to hit the target the first time out. Rather than firing blind with content ideas and keywords based on feelings or trying to add relevant keywords to content after the fact, using research and analysis before you start provides all the relevant information you need to craft things people want to see based on needs they have and have expressed through the existing search history.

Lounge Lizard Website Design Company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client’s unique personality.

Media Contact: Scott Darrohn, fishbat, 855-347-4228, [email protected]

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SOURCE Lounge Lizard