With the General Data Protection Regulation (GDPR)’s May 25 implementation looming, most of the attention has been focused on consumer privacy as it relates to visiting websites or mobile apps or targeting by web-based ads.
But Over-the-Top (OTT) online television services and net-connected TVs are booming, and those platforms are starting to become a focus of consumer privacy issues. Consumer Reports, for instance, reported this month about security vulnerabilities in Roku devices and Samsung smart TVs.
To get ahead of the demand for consumer privacy, OTT data provider Tru Optik has initiated its own privacy effort, called OptOut.TV.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.