At the beginning of this week, data onboarder LiveRamp announced that its IdentityLink service would tackle a new territory: television.
Now, TV measurement service TVSquared has announced a new partnership with LiveRamp.
For the past six years, TVSquared’s ADvantage platform has tracked the impact of 15- and 30-second advertising in linear broadcast TV on digital behaviors, working with more than 700 brands.
Let’s say Toyota runs a spot in the second ad break on NBC’s series, “This Is Us.” On a minute-by-minute basis, TVSquared is tracking the traffic to Toyota’s digital properties — such as its website, mobile website and app — and it can detect any spikes.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.