Twitter unveiled a new audio-only broadcast feature for users of its platform and Periscope on Friday.
Periscope engineer Richard Plom explained in a blog post that users had been requesting an option to broadcast without having to show their surroundings. The update also comes at a time when audio podcasts are becoming more popular as a medium for both broadcasters and marketers.
Now, in addition to “Go Live,” there is an option to click “Enable Audio Broadcast Only.” After recording an audio broadcast, users can choose to share, save or delete it.
It’s currently available on Twitter’s iOS app and Periscope, though Twitter says all users will be able to see and play the audio posts, TechCrunch first reported.
As with live video, analytics for audio broadcasts include the number of live viewers (listeners), and replay viewers, time watched and more as shown in a tweet from Twitter CEO Jack Dorsey:
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Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.