According to Twitter’s Q1 2018 earnings report, video ads accounted for more than half of the $575 million advertising revenue it earned during the first quarter of this year.
Twitter’s total revenue for the quarter was $665 million, a 21 percent increase year over year, and was split nearly evenly between its US market ($347 million) and international markets ($318 million). The $318 million revenue earned from international markets reflected 53 percent growth year over year.
Ad revenue also saw a 21 percent increase. Of the $575 million in ad revenue, $288 million came from its US market. The $287 million in ad revenue from international markets accounted for 52 percent year over year growth.
Not only was revenue up, but Twitter says its daily active users (DAU) grew 10 percent year over year. The site is now averaging 336 million monthly active users (MAU) — up from the 330 million MAUs it reported in Q1 of last year.
Twitter reports it experienced “better-than-expected” growth across all major products and geographies and signed more than 30 new partnerships including deals with Fox, MLB, MLS and People TV.
[Read the full article on MarTech Today.]
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.