Every person in your organization needs to wear a button.
And they can choose one of two. The choice is up to them, but they have to own it.
One button says, “I don’t care.”
The other button says, “I’d like to help.”
It’s entirely possible that you’ve managed your way into a bureaucracy that acts like it’s wearing the first button. If that’s true, admit it and have you and your team put on the buttons. You’ll save a lot of heartache by telling us and your co-workers the truth.
On the other hand, if you want the satisfaction that comes from wearing the second button, you’ve got to keep the promise.