Two New Facebook Features Your Business Needs to Know About

Facebook Adding 3D Photos to News Feed

During their annual F8 Conference this year, Facebook has been sharing some of the visual tools and features they plan to roll out. Most of these new features focus on the evolving AR capacity of the platform.

However, there was one other feature that stood out on their coming soon list,but did not get a lot of attention.

3D Posts in Camera – Take a 3D post from News Feed and experience it in your world with Facebook Camera on your mobile device.

3D posts will give a new look and depth to your posted images, for companies selling goods and products this will provide a way for potential customers to really view an item from every angle. An “eye-catching visual effect.”

Facebook will begin rolling out the feature mid-summer.

For more information on 3D photos see TechCrunch or visit Facebook for Developers.

Facebook Click-to-Messenger Ads

8 Billion messages are sent between people and businesses each month.¹
53% of people are more likely to s hop wit ha business they can message directly.²
56% of people would rather message than call customer service.³
76% of people say mobile messaging apps have improved their lives.⁴

Facebook offers Click-to-Messenger Ads, these ads allow people to click on the ad and immediately be taken to messenger, where a conversation can begin.

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Conversations with these leads can include offering a promotion, personalized product advice, an event or fun opportunity.

Businesses can develop a more personal, and stronger, connection with customers and potential customers. Customer experience is important. Facebook Messenger also generates 15 times⁵ more engagement than standard Facebook Ads.

According to Facebook⁶, “ads that open conversations in Messenger will now reach people more likely to reply to your business, helping move customers from consideration to action. This means that click to Messenger ads are now more efficient than ever, increasing the value of campaigns that drive traffic to Messenger.”

Messenger Ads help⁷:

Drive Sales
Generate Leads
Answer Questions
Offer Support

For more information on Messenger Ads See Facebook or contact me to help set yours up today!

Author: Laura Donovan

Laura Donovan is the President of The Word Pro, a national digital marketing company. She is a graduate of North Central College with a degree in Organizational Communications, a discipline that has proved valuable in her Social Media endeavors. Laura been managing Facebook, Google+ and Twitter pages for small and… View full profile ›

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