Because of the way in which consumers can now interact with the companies they do business with, listening to their voices is extremely important.
The so-called Voice of the Customer (VOC) remains an excellent way to collect feedback consumers share about their experiences and expectations from a brand.
Listening to the Voice of the Customer Workshop will teach you how you can use VOC research to accelerate your marketing efforts.
The workshop has a live and interactive format to build skills you can use in the real world with hands-on activities and practice exercises. This includes exposing participants to the latest techniques using machine learning and journey mapping as well as access to online VOC toolkit of job aids, templates and knowledge resources for completing a VOC project successfully.
Some of the topics of the workshop include identifying the right customers to interview, selecting the best research methodologies, analyzing customer interviews to extract customer needs, using quantitative methodologies to prioritize needs for product development, and more.
The training workshop is going to be held on October 16-17, 2019 at the University Club of Chicago.
If you click the register button and enter Discount Code SMALLBIZ you will get $100 off.
Featured Events, Contests and Awards
Social Media Marketing World
March 20, 2019, San Dieg, Calif.
Discover the best social media marketing techniques from the world’s top experts. Experience three phenomenal days with the best social marketers, discover the latest tactics, and master social media in 2019. Join 7,000 fellow marketers and influencers at the mega-conference designed to empower you with business-building ideas — brought to you by Social Media Examiner.
Elevate Your Digital Influence
April 13, 2019, Issaquah, Wash.
Are you ready to grow your business? Join us and learn how to put together a PR plan and leverage what you are doing on social to grow your level of influence. Are you ready to be a leader in your marketplace? #ElevateYourDigitalInfluence
Listening to the Voice of the Customer Workshop
April 23, 2019, Boston, Mass.
Join Applied Marketing Science (AMS) for the next open-enrollment session of “Listening to the Voice of the Customer,” our acclaimed training workshop, on April 23-24, 2019 at the Sheraton Boston Hotel located in the heart of downtown Boston. Led by veteran product development and market research experts, Gerry Katz (AMS Vice Chairman), and John Burns (AMS Principal), this course will introduce Voice of the Customer market research and teach you to use it to accelerate innovation in business-to-business markets.
Discount Code
SMALLBIZ ($100 Discount)
Beachpreneurs Beach Camp 5
April 26, 2019, Daytona Beach, Fla.
For starters, we’re for Women Entrepreneurs only. During Beach Camp, you’ll have plenty of opportunity to learn, apply and mastermind with warm successful women.
You’ll also have time to sleep in and you’ll get long breaks to relax and walk the beach or go for a swim. We didn’t create a conference at the beach just to lock you away in a conference room from dawn til dusk. Beach Camp is a lifestyle focused event so you’ll be spending as much time enjoying your life as you will be focusing on your business. Join us today!
Listening to the Voice of the Customer
October 16, 2019, Chicago, Ill.
Led by veteran product development and market research experts, this course will introduce Voice of the Customer (VOC) market research and teach you to use it to The workshop uses a lively, interactive format with numerous hands-on activities and practice exercises to build skills and will also expose you to the latest applications of these techniques in areas such as machine learning and journey mapping.
Discount Code
SMALLBIZ ($100 Off)
More Events
- Leadership & Management Professional Series Presents: Leadership Gold
February 26, 2019, Doral, Fla. - Building a Visual Workplace
February 27, 2019, Online - Future Women Leaders Summit 2019
March 06, 2019, Bengaluru, Karnataka - HR West Conference
March 11, 2019, Oakland, Calif. - LEAP Tech Talent
March 12, 2019, San Francisco, Calif. - Take a deep dive into how digital transformation will change your world forever
March 14, 2019, Online - ComTech Forum on Modern Wireless Infrastructure
March 14, 2019, Mountain View, Calif. - Responsible Business Summit New York 2019
March 18, 2019, Brooklyn, N.Y. - Breaking Through: Taking Your Consulting Business to New Heights
March 27, 2019, Burlingame, Calif. - ICAP 2019
April 15, 2019, Frankfurt, Germany - Transformational CISO Assembly in Nashville – April 2019
April 23, 2019, Nashville, Tenn. - Advancing Construction Analytics 2019
April 29, 2019, Lakewood, Colo. - CCB TechShowcase
May 09, 2019, Milwaukee, Wis. - Circular Summit 2019
May 09, 2019, Santa Rosa, Calif. - DigiMarCon East 2019 – Digital Marketing Conference & Exhibition
May 09, 2019, Online - Experiential Marketing Summit 2019
May 14, 2019, Las Vegas, Nev. - Fearless in Data
May 14, 2019, Atlanta, United States - Kimberly Coates
May 14, 2019, San Diego, Calif. - Chief Analytics Officers & Influencers, Spring
May 15, 2019, San Diego, Calif. - 2019 Marketing Analytics Conference ? Atlanta, GA ? May 15 – 16, 2019
May 15, 2019, Atlanta, Ga.
More Contests
This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.
You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.