Occupy the top ten results of the first page of Google ranking is the dream of most websites. However, the question is how?
You may have heard of SEO? It is an acronym for Search Engine Optimization in Portuguese, optimization for search engines. But just what does this mean for SEO?
Put simply, it is a strategy for the search engines to find your page and place it on top of the results for a particular keyword.
So how should you do to have SEO on your website? If you were curious, read on. I will just explain how to optimize through SEO and stay on top of research.
How it is structured SEO
As you already know what SEO is and what it does I’ll explain how the process is carried out. Consider it all starts with you to optimize a website. After that, they have the search engines and most of the time is with Google. Finally, have you doing your search.
Therefore it is necessary that you are aware of your user. The entire process is developed with the purpose of the search engines identify your site the best result to suit the user’s needs.
In other words, what puts you in the Google ranking in the top results is the satisfaction you provide the user with the content of your site. And that should always be relevant to the topic at hand.
However, you may be thinking that you just to buy a few users in the same way that buying followers, who found the solution to your problem to be well Users ranked on Google.
However, this does not give you the expected result. Even this happened in the early history of SEO trying to trick the search engines. And he did not succeed.
Some of the top Google ranking factors
According to Google’s own information is more than two hundred factors that are on the agenda as a criterion for Google ranking. So your page has to be well-positioned organically in the top results.
So the way to get it is just using the SEO strategy, ie meeting the criteria that I will present below:
“Page Authority / Pagerank”
This criterion is a metric that assigns a score from 0 to 10 for the authority which is identified on your page regarding the searched keyword. In other words, in this item are observed the quality and quantity of links that your page receives.
“Domain Authority”
This is the domain authority criterion which implies a metric to the same criteria of Pagerank. However, considers the domain as a whole. That is, all pages and subdirectories attached to the field are evaluated.
Thus, the score from 1 to 100 is assigned to a domain and its components. Since the greater given note is the recognized authority for that domain.
“Relevance of the links”
With these criteria is evaluated how your page is being referenced by other websites in the same universe of your business. For Google, the more your content is displayed the more valuable it is. And so it should be in the top positions.
Currently, a form used to be referenced on other sites is the link building strategy. This strategy consists of getting links on other websites pointing to your website naturally or not (are backlinks).
Some companies are creating relationships with companies relevant blogs for business and complementary markets for the exchange of guest posts (posts as a guest of a website), which generates links course.
Also in the early history of this SEO strategy was widely used, but generated positive results only to the site. Just as today it is easy to compare curtidas in the early days of SEO realized how easy it was to get external links.
However, as Google’s ranking of the priority is to meet the user’s needs, he quickly realized they were low-quality links. Such links do not add value to the user experience.
Therefore, Google has considered and the number of links to your site referenced also the relevance and quality of this reference.
“Dwell time on the”
This criterion is aimed to measure how much time you spend on a page. Google believes that the time spent on a page is related to his interest in the content.
Surely, you’ve noticed that in this criterion you can use the strategy of buying followers. You can buy visitation to the site to remain a stipulated time, page browsing. But also do not get success.
“Page load speed”
This criterion is very important to be well working for you. Google for a site that spends more than 2 seconds to load, is hurting the user experience. So happens to be penalized in assigning Google metrics.
You will need to pay special attention to reduce the size of images and GIFs and search for ways to speed up access to your site and rank well in the Google ranking.
“Responsive Design”
This criterion values the sites that are responsive as positive for the user experience. Such sites are those that fit any resolution harmoniously, regardless of layout and device.
Now, after all these guidelines you can start working on the SEO strategy for your site. Do not waste time!