Growing a business used to take a huge billboard, a great referral program, or advertisements on the radio or television. While these tactics can still be effective technology has made growing business at a rapid rate much more tangible. The best thing that a business trying to grow can do is to do a few different things to grow the business then find the ROI on these. This will make it much easier to allocate budgets as the tactics with the best ROI need to be a majority of the budget. All businesses are different so one tactic that helped a business take off might not help a business at all in another industry. The following are ways to use technology in order to grow your business at a rapid rate.
Digital Marketing
Digital marketing can be quite competitive depending on which niche your business is in. SEO or search engine optimization is working towards making sure the company ranks high for certain keyword phrases related to the business. This can be done through guest posting, blog commenting, and genuine PR work. Beware if thinking about outsourcing this work as there are those that might not have the best interest of your company in mind. Taking shortcuts by paying for links without disclosure can lead to a penalty from Google which can cripple a business depending on their website to generate sales and leads.
Creating An App
Creating an app can make things much easier for customers and be appealing to potential customers. People want things that are easy to use like an app rather than having to go to the company’s website that may or may not be optimized for mobile users. Mobile app developers can be a huge help but it is important to work with top professionals like those at Chromeinfotech. This will ensure that the company gets what it paid for rather than a freelancer demanding partial payment for an app that looks nothing like the company envisioned. Things like making paying bills easier or scheduling deliveries make life easier so customers appreciate them. Sit down to see how an app could help various parts of the business.
CRM Platforms
Customer relationship management platforms and software can be a huge help for those dealing with clients. Businesses turn into huge corporations through the retention of customers for years or a lifetime. Businesses that do this take the time to make sure that their customers are happy with the products and services provided. Showing a customer that they are a value to the company can be done through CRM by noting things like birthdays or even mentioning something that was said in passing in a later conversation. Making sure staff writes down anything and everything is important as you never know which note could salvage a customer relationship if it is struggling.
Hiring Freelance Talent From Around The World
Profit margins can skyrocket through using outsourced talent in a variety of areas. This could be data mining or something as simple as organizing contact information for the sales team. Ecommerce businesses can save copious amounts of money using freelance writers to do product descriptions versus hiring someone in-house. Most freelancer platforms have reviews of the freelancer to help narrow down applicants for certain tasks or positions. Having a great network of freelancers can be valuable as well as a great way to scale work for larger projects.
Using technology can help grow business as technology has helped connect people better than ever before. Sit down and list out areas of business that you want to improve then see if there is any technology that can help. The business tools available are vast so it is probable that you find what you are looking for.