Customer engagement platform Verint Systems will expand its existing partnership with Adobe to allow Verint customers to combine their experience data from Verint Experience Cloud with data from the Adobe Experience Platform. Joining this data together will give marketers more streamlined access to customer insights, which are a critical element to delivering better customer engagements.
The partnership will enable companies to identify, analyze and act on “experience drivers” that are critical to meeting and anticipating customer needs, according to Brian Koma, Verint’s vice president of experience management, partnerships and alliance.
Why we care
The partnership is just another example of marketers trying to get a unified understanding of their customers to improve their omnichannel marketing. Integrations like these will be a differentiator for brands striving to become more customer-focused and for marketers taking on more ownership of the customer experience initiatives.
More on the news
- The Verint Experience Cloud captures direct, indirect and inferred voice of the customer feedback from different marketing channels through an automated analytics engine.
- “We want the integrations with Adobe Experience Cloud to be as actionable as possible, driving a deeper understanding of the intersection of customer attitudes and behaviors and how they can drive experiences that build loyalty,” said John Bourne, senior vice president of global channels and alliances at Verint.
About The Author
Jennifer Videtta Cannon serves as Third Door Media’s Senior Editor, covering topics from email marketing and analytics to CRM and project management. With over a decade of organizational digital marketing experience, she has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.