Conversational content and video: a hidden goldmine
Engagement is at the core of brand success. Without it, customers won’t grow to love, trust, and rely on your products and services. Video provides one more tool in fostering those relationships in a market that is increasingly competitive.
A study by comScore, a website that measures online engagement, found that 100 million people watch video on the Internet each day. This statistic highlights the overwhelming reach of video and its potential impact on customer engagement.
For example, Deloitte knows their target audience is interested in statistics and predictions. The company delivers this type of data, but recently did so through video to make the results more engaging.
The video below features a senior online marketing manager talking to the director of research in the lab about his predictions for the upcoming year. He quickly highlights these forecasts in an interview format that is short and to the point (under two minutes). The video is quick enough to keep people engaged, but has enough depth to provide value.