Web Content Editor/Designer job, Johannesburg, Braamfontein

Job description

The Wits Website is the most important public facing source of information about the University and thus represents the brand and its reputation.

The main purpose of this role is to be responsible for writing new, and repurposing existing content on the Wits website to ensure it is relevant and optimised for web, thus improving the user journey and increasing user engagement

The incumbent will also assist in auditing existing sites in order to improve content as well as redesign sections of the site following consultation with the client

As part of the web team contribute to the overall strategic direction of the site and its content.

Responsibilities include:

• Write new and repurpose existing web content to optimize the user experience across the Wits site consulting with departments where appropriate
• Update page layouts through redesign to improve the UX utilizing the content management system
• Constantly monitor subsites to alert editors to update their respective content, in particular with respect to staff lists, closing dates, currency of attachments, recommendation of removal of outdated content, etc. and assist where required
• Contribute to the knowledge and understanding of the Wits web architecture in order to ensure best practice amongst all site editors
• Ensure the approaches described in the University’s adopted good practice frameworks are adhered to and contributes to the style guides
• Assist with web queries from the University community
• Maintain productive and cordial relationships with clients and colleagues in the University in order to provide advice on web related matters eg, written content, web editing, structure, layout and design, etc

Requirements

• Relevant three-year degree
• Minimum eight to ten years in a web and marketing related environment where writing for the web is the core competence and is able to demonstrate this
• Excellent writing and editing skills and strong command of the English language, with an understanding of the special requirements of writing for the web, such as the use of keywords, SEO, hyperlinks, navigation and the importance of brevity as well as the user experience
• Knowledge and experience in content management systems and web architecture, web languages and graphic editors e.g. HTML, CSS, photoshop; experience in web design with a strong visual understanding; image editing skills
• A good eye for detail, with excellent spelling, grammar and punctuation skills and proven editorial skills
• The incumbent requires the ability to think like the various target audiences and understand the user journeys, intuitively understanding what the various web visitors need to know and how they want to consume content
• Creative and design skills
• Good organizational skills to collate material from multiple sources and produce web content within tight deadlines.
• Demonstrated ability to meet deadlines, determine own work priorities, work independently and as part of a team
• Working knowledge of Google analytics and other open source analytical tools
• Working knowledge of Search Engine Optimization (SEO) techniques
• Understanding of web social media interactive technologies and their integration within the University context – best practice, social integration
• Demonstrated ability to interact professionally with a diverse range of internal clients

Posted on 07 Jun 14:54