WEB CONTENT, SEARCH PORTALS, SEO SERVICES AND SOCIAL MEDIA GLOBAL MARKET REPORT 2019:-
Web Content, Search Portals, SEO Services And Social Media Global Market Opportunities And Strategies To 2022 report from Market Insights Reports provides the strategists, marketers and senior management with the critical information they need to assess the global Web Content, Search Portals, SEO Services And Social Media market.
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Scope:
Markets Covered: Digital Publishing And Content Streaming (Web content), Internet Search Portals, Social Media, Search Engine Optimization Services, Digital Publishing, Content Streaming, Social Networking, Micro Blogging and Instant Messaging, Photo Sharing Networks
Companies Mentioned: Google, Facebook Inc., Baidu, Inc., Netflix, Inc., Tencent Holdings Co Ltd
Countries: China, Japan, India, Australia, USA, Brazil, UK, Germany, France, Spain, Italy, Russia.
Regions: Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East And Africa
Time series: Five years historic and forecast.
Data: Ratios of market size and growth to related markets, GDP, Expenditure Per Capita, The Web Content, Search Portals, SEO Services And Social Media Market Indicators Comparison.
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
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The web content, search portals, SEO services and social media market consists of the revenues generated from sales of advertising, subscriptions and advisory services by entities. The global market for web content, search portals, SEO services and social media reached a value of nearly $391.9 billion in 2018, having grown at a compound annual growth rate (CAGR) of 16.3% since 2014, and is expected to grow at a CAGR of 18.5% to nearly $772.9 billion by 2022.
Growth in the historic period resulted from technological development, the emergence of digital media advertising and increased internet penetration. Going forward, the emergence of affordable internet in developing countries, changing social consumer social behavior and rising mobile internet usage will drive growth. Factors that negatively affected growth in the historic period were low education levels, government regulations, high capital requirements and content acquisition costs associated with intellectual property agreements. Factors that could hinder the growth of this market in the future are government regulations including those reflecting antitrust concerns and privacy and other security issues related to social networks.
The market can be segmented by type into digital publishing and content streaming, internet search portals, social media, and search engine optimization services. Internet search portals accounted for the largest share of the web content, search portals, SEO services and social media market in 2018 at 39.2%. The internet search portals market is also expected to be the fastest-growing segment going forward at a CAGR of 21.1%. Major drivers of the internet search portals market segment include ease of access to search engines, increasing use of computers and smartphones, and increasing use of the internet for business purposes.
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