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Historically, B2B and B2B2C companies have focused their analytics on either customer insights (CI) and revenue or cost optimization and operations.
This made sense in years past, when firms could focus on a single source of advantage — such as growing faster or being more efficient. But shifting trends in the market mean that Customer Insight pros at B2B and B2B2C firms need high levels of analytics competency on both sides of the house.
Accordingly, firms can make use of all available data while circumventing internal data silos, and provide insights to the right people at the right time in order to drive action that will positively impact the business.
In this webinar, guest speaker Brandon Purcell, Forrester Research’s Principal Analyst Serving Customer Insights Professionals, and Holly Carter, Confirmit’s Director of Product Marketing, will talk about:
- The evolution of market trends and customer expectations highlighting the need for more holistic data, analysis, and reporting
- The opportunities and challenges presented with such measurement
- How firms can simultaneously focus on growth and efficiency analytics
- How to motivate teams to take action on insights to ensure a positive business impact
Register now !