The World Federation of Advertisers (WFA) released on Thursday a Global Media Charter aimed at advertisers that will “create the conditions for a marketing ecosystem that works better for brands and consumers.”
The charter follows a data manifesto issued by the organization earlier this year.
Last year, programmatic advertising platforms were schooled both verbally and financially by brands, most notably by Proctor & Gamble, which pulled millions of advertising dollars from YouTube because of brand safety concerns.
WFA worked with Proctor & Gamble and companies such as Unilever, Mastercard and Diageo, as well as advertiser associations in the US, China, Japan, Germany and France, to produce the charter.
[Read the full article on MarTech Today.]
About The Author
Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.