Do you currently have an offline business and aren’t truly understanding how to take advantage of what the internet and blogging have to offer? A perfect example of this can be seen in the world of construction, and how to acquire new clients, while also building a more powerful brand and business in the process.
The U.S. has one of the biggest construction markets in the world, but that doesn’t mean it’s easy to secure clients. In fact, as the construction industry gets increasingly competitive, it can be hard to stay afloat. Just like any type of business, customers and clients are going to perform some hefty research and analysis before going with any type of business or service provider.
No matter what type of business or service you currently have in place, through the power of the internet — it’s easier the build a trustworthy and respectable business and brand. One of the main reasons for this is that digital marketing is making it easier for even the smallest businesses to gain footing in this growing industry. At the same time, it’s also leveling the playing field when it comes to small businesses or even solo-entrepreneurs trying to compete against multi-million dollar companies and brands.
With all of this in mind, today we are going to discuss the best digital marketing tips for construction companies. Not only are each of these methods commonly used across a wide range of markets and industries, they are also driving factors behind some of the most successfull offline businesses that have decided to take their marketing dollars and efforts online.
1. Search Engine Optimization (SEO)
Search Engine Optimization (SEO) takes advantage of search engine traffic. Everyone turns to Google or Bing these days to find information on the go.
In fact, Google now processes a minimum of 40,000 queries per second!
SEO means optimizing your online content for popular keywords, ones your ideal clients are likely to type into Google. A solid SEO campaign also keeps Google’s guidelines in mind.
Local SEO, in particular, can be valuable for contractors. This involves optimizing content for location-based keywords, such as “crane hire Brisbane” or “roofers in Atlanta.”
Check out Google’s SEO starter guide here for more information.
2. Social Media Campaigns
If you haven’t done so already, create a business profile on a social media platform of your choice. We recommend Instagram or Facebook (or both!) for contractors.
A lot of people assume that social media is on the back burner, but it still remains a viable tool for marketers. Use social media to run ad campaigns, promote video content, and engage with your clients in real time.
Instagram can be especially valuable to contractors because it is image-based. Use this platform to promote images of your projects, for example, and share live videos of in-action work!
3. Video Content Marketing
Video content is essential for client engagement. When it comes to content marketing, video will always intrigue and captivate your audience.
Take a look at any of the top YouTube channels, and you will quickly see that many of them scale across a wide range of markets. If you aren’t using online video to improve how your brand or business engages with your potential customers and target audience, you are missing out big time. Video is simply one of the best ways to gain not only the attention of your audience, but also their trust.
Implement video into a variety of your campaigns, including your website, social media, and even blog posts. You may consider setting up a YouTube channel to promote video of your expertise.
4. Blog Posts
Blogs give you a chance as a contractor to educate and inform your prospective clients. Most clients will have tons of questions about the construction process, no matter how small.
Use blog posts as a chance to answer these prominent questions. You can also use posts for SEO purposes–blogs, after all, give you more content to optimize for SEO campaigns.
5. A Professional Website
Your website is perhaps your most important digital marketing tool as a contractor or construction company owner. It functions a lot like a business card, giving clients an impression of your services.
Take the time to craft a professional website. This may mean hiring professionals to design your site. It may mean using a platform like Squarespace or Wix to build something truly snazzy.
Unlike the costs associated with starting an offline business, where you are required to rent a physical location, hire employees, and provide each of them with insurance and more — web design and hosting is quite effective and often much lower in costs than you might think. More often than not, it’s the branding and marketing of your business online that will take up more resources.
Make sure you create a user-friendly, image-driven website. Clients are more likely to call you if they like what they see online!
Digital Marketing Tips for Construction Companies
As a contractor, it can be difficult making a name for yourself within the construction industry. Yet implementing these digital marketing tips can build your reputation quickly and ensure you acquire the clients you need.
Begin by building an impressive website. Incorporate a blog on your site so that you can engage with clients regularly and have endless content for optimization. Implement SEO and don’t underestimate the value of social media and video content.
At BloggingTips.com, we believe everyone can be self-employed and fabulous. This is especially true with bloggers and freelancers, who are working hard but not being productive when it comes to growing their brand and business.