An SEO strategy (also referred to as “SEO approach” or “search engine optimization strategy”) is the process of planning, outlining, and implementing steps designed to improve search engine rankings.
Several strategies have been worked out for SEO in 2020. They are as follows:
- Step #1: Create a List of Keywords
- Step #2: Analyze Google’s First Page
- Step #3: Create Something Different or Better
- Step #4: Add a Hook
- Step #5: Optimize For On-Page SEO
- Step #6: Optimize For Search Intent
- Step #7: Make Your Content Look Awesome
- Step #8: Build Links to Your Page
- Step #9: Improve and Update Your Content
Step #1: Create a List of Keywords
Everything in search engine optimization revolves around keywords.
This is why keyword research is usually the first step of any legit SEO strategy.
You can easily find keywords that your target customer searches for using Google Suggest.
Start typing a keyword into Google’s search field, and it will populate a list of suggestions.
These usually make high keywords for SEO because they come straight from Google.
Step #2: Analyze Google’s First Page
Now that you found a handful of keywords, it’s time to see what’s already working for those keywords. To do that, just type one of the keywords that you found into Google. Then jot down any patterns that you notice.
Step #3: Create Something Different or Better
It is necessary now that you create some exciting content that will be exclusive and better.
Step #4: Add a Hook
If you want to improve your search engine rankings in 2020, you need to get backlinks.
In fact, according to a recent study by Stone Temple Consulting that was published on the Moz blog, links are still strongly correlated with first page Google rankings.
The question is: how do you do it
Well, you need to figure out why people link to specific pieces of content in your industry.
(“The Hook”)
Then, include that “Hook” in your content.
Step #5: Optimize For On-Page SEO
This step is all about keyword-optimizing your content for SEO.
There’s a lot more to on-page SEO than I could cover in a single post.
Step #6: Optimize For Search Intent
Step #7: Make Your Content Look Awesome
The design might be the most underrated part of content marketing. If your content looks dull and unimpressive, that may undermine your content’s importance. Inserting graphs and charts, pictures, and screenshots make the content more understandable for viewers. Graphics and visualizations play an essential part too.
Step #8: Build Links to Your Page
Now it’s time to build links to your content actively.
Specifically, we’re going to tap into three link building strategies that are working GREAT right now.
Broken Link Building
Here’s where you find a broken link on someone’s site…
…and offer your content as a replacement.
Step #9: Improve and Update Your Content
This is working amazingly well right now. There is always time for improvement and betterment. So, this is one strategy that needs proper attention.