What do Your Brand Colors Say About Your Business? [Infographic]

There’s a reason why brands choose the colors they do – because visual impact matters, and can play a significant role in brand perception. A lot of research goes into the psychology of colors, and sometimes there’s a distinct advantage to using one color instead of another.

This infographic from Host Papa outlines how specific colors are perceived – and how you can choose the best colors to suit your business.

A version of this post was first published on the Digital Information World blog.