QR codes are everywhere — you’ll see them on packaging, receipts, flyers and more.
They’re a great way for marketers to generate more engagement with your audience and earn new leads!
Customers can quickly scan a QR code and get immediate access to additional content and experiences.
We’re going to explore 40 ways you can use a QR code, but first things first …
What is a QR code? How Do QR Codes Work?
A QR code is a machine-readable matrix barcode and it stands for “quick response” code.
You can use the camera app on any phone to scan a QR code.
After being scanned, the QR code will send the user to a new destination, such as a website, coupon page, social media profile, etc.
Some QR codes will send users a PDF, image, or video — or prompt a text message conversation.
A QR code can even send you directly to Facebook Messenger and prompt an entire conversation (powered by a Facebook Messenger chatbot, of course).
You can put QR codes on just about anything — here are 40 ways you can use QR codes.
40 QR Code Uses
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On your business card
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On product packaging
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Posted in store to receive a coupon
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Posted in store to invite to review
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At a live event conference booth
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During a music performance, whether onstage or on flyers
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On museum exhibit descriptions
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On a brochure
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On a video endscreen
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As a piece of jewelry
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On sponsor swag like cocktail napkins
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On a name tag
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On a menu
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On a flier
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On handmade item packaging or tags
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In print ads
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On a direct mailer
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On a book jacket
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On newspaper and magazine articles online
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On a pet’s collar
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On your cell phone case
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A sticker on your laptop
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On artwork as a signature
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On CD and DVD jackets
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On press passes
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On slides in your presentation deck download
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On a mousepad
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As your laptop screensaver
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As the lock screen on your phone
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As a tattoo #nextlevel
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On a T-shirt
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At the bottom of a receipt
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As a form of contest entry
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In your email signature
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As your brand’s profile pic
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On your author about photo/headshot
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On a game entry
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On a baseball hat
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As a hand stamp
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On a house’s “For Sale” sign
Get Started and Create Your Own QR Code
You can easily create a QR code for free with an app like QR Code Generator.
Using QR codes on your marketing materials and product packaging is a surefire way to stand out and earn more engagement.
It’s a unicorn move that will separate you from your donkey competitors.
Brainstorm how you can use QR codes in your marketing mix and make it happen!
Originally Published on Inc.com
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