What is Artificial Intelligence?
Artificial intelligence is a phenomenon that the world of science and technology has been working on for many years. This phenomenon, which aims to make machines, computers or robots behave just like humans, is actually a technology not far from us. It is possible to see various examples of artificial intelligence around us. The closest example is Siri, the developer of Apple’s Google algorithms. Samples can go on and on in this way.
Is Artificial Intelligence and Machine Learning the Same?
Although artificial intelligence and machine learning are different, they are concepts that feed each other. Machine learning, probability theory, artificial intelligence, statistics, data mining and etc. is a method that feeds concepts. The result of thousands of algorithms produced for machines to perceive a concept is what we call ‘learning’. A computer won the world chess championship through artificial intelligence and chess techniques and tactics grasp through machine learning.
The RankBrain algorithm developed by Google also aims to provide better results by understanding what users are looking for. RankBrain, which will be used simultaneously with hundreds of algorithms currently used, is able to change the term ‘Search Engine’ to ‘Search Man’. Designed to answer simple or complex questions, RankBrain aims to show better results for the search.
What is Google RankBrain?
RankBrain is a machine that learns the artificial intelligence system, transforming letters and numbers into a mathematical algorithm. While this is a technical definition for RankBrain, Google uses this algorithm to improve its search results. With RankBrain, Google learns what users want, what they’re looking for, and plans to deliver better results to users. Search location, keywords entered, etc. By taking into account the variables, Google aims to learn exactly what the user is looking for and how they try to reach a conclusion.
The RankBrain algorithm is considered the third most important factor that evaluates which results should be shown in any search based on Google sources. RankBrain also affects less than 25 per cent of searches worldwide.
Google RankBrain and Content
The RankBrain algorithm directly affects the content marketing process. When preparing your content, it is very important that your text contains close and synonymous words in order to understand the algorithms correctly.
It is very important that your content is both SEO-oriented and responsive to users’ demands. Instead of focusing on a single keyword when writing your content, you need to use words that are close to and similar to your keyword.
The Title and Description sections of your page are no longer titles that only use keywords. Headers that interact with users are being replaced.
About RankBrain
The most important thing for the RankBrain algorithm is content that is created for users and provides real information. Therefore, you should better reflect your content and focus on information rather than inflating your text with empty sentences.
The RankBrain algorithm wants to better understand your content. For this reason, it is important to help Google when reviewing content on your website.
Instead of concentrating on a single keyword, provide users with full content by quoting from different sources. In addition, you can repeat your keywords several times in your text to get high on Google.
Your Links;
One of the top priorities of Google’s top rankings is the actual links you receive from other websites. Google RankBrain positively evaluates the actual links you receive from other sites, taking your site to the top.
Voice Searching;
With the developing technology, the use of voice searching entering our lives is becoming more common day by day. Now, when creating your content, instead of technical terms, you should think about how users will search using the words and commands they use in their social life, and organize your content accordingly.
About Voice Searching;
Voice searching contains different and highly diverse queries. This is where the RankBrain algorithm comes in, helping users to get the right results by understanding what they want to achieve in their searches.
3 Optimization Tips for Google RankBrain
1. Check the Meta description: Increasing the number of clicks allows you to reach higher points in the ranking. One of the most important ways to increase the number of clicks is to re-create your titles and descriptions for the needs of users.
2. Organize your content to be user-oriented: Generating keyword-driven content is a thing of the past. Instead, use different versions of keywords in your content and include relevant topics in your content.
3. Act user-oriented: Instead of using technical terms when creating your content focus on the language that users speak in everyday life. If you create content only for search engines, you may experience serious losses in the ranking. Read the content on your site aloud, and if your text is not close to the everyday language, RankBrain is not focused.
Google Engineer Greg Corrado’s Comments on Google RankBrain;
RankBrain algorithm will be the next ranking factor after Penguin, Hummingbird and Panda algorithms.
This algorithm, which emerged as a result of 1,5 years of work, will come into effect in time, not in a moment.
A mathematical language, which works on Google and is known by only 15 engineers, will be used to understand users.
The RankBrain algorithm will gain so much value over time than trying to eliminate it will be as difficult as eliminating Wikipedia.
The RankBrain algorithm will also try to detect searches that have never been encountered before.