A select few bloggers run thriving, profitable blogs and enjoy a rich life offline too.
How do these rare species do it?
Bloggers who save a max amount of time do 1 thing, so they do the 1 thing well, so they speak to 1 core, targeted reader, so they can see success in less time.
The best blogging tip for saving your time is to cover only 1 niche through your blog.
Lose Focus Waste Time
Sifting through a few blogs recently I was floored by the volume of unclear, non focused, struggling bloggers covering 3 or more niches. Or, attempting to cover 3 or more niches.
This strategy wastes your time – in addition to confusing your readers and yourself – because each blog post covering a different niche adds extra time for readers to get to know you.
Example
Imagine if I publish a post about blogging tips today. Great. I am a blogging tips blogger to you. Kewl beans (Do people say this anymore?).
Next week I publish a post about how to clean up after your dog. What? You thought I posted on blogging tips. Oh well; a bit weird, but perhaps you will enjoy my dog dukey cleaning posts. But you need to take time to get to know me as the dog dirt removal guy.
3 weeks down the road I publish an affiliate marketing themed post. Confusing! What do I do? How can I help you? Where do I specialize? Now you take even more time to get to know me as the affiliate marketing guy. But I also share dog care tips and blogging tips too.
Eventually you will just follow a blogging tips blogger for blogging tips, and if you need dog car or affiliate marketing tips you will follow a dog care blogger and affiliate marketing blogger. The world loves specialists. Generalists? Not really.
Time Saver
Imagine if I just blogged on blogging tips. Quickly, and easily, you would perceive me as a blogging tips guy. My clarity goads you to see me as a blogging tips blogger. I gain a follower, fan, and perhaps loyal minion. I probably inspire you to buy a few of my blogging eBooks on Amazon too.
The point is that doing 1 thing only on your blog is the ultimate time saver because experts grow followings and see greater success more quickly than generalists. By doing 1 thing you do the 1 thing well more quickly than bloggers trying to do 2, 3 or 10 things well.
Where your attention and energy goes, grows. Give your attention and energy to 1 niche and that niche grows quickly, as does your blog and as does the acceleration of your success.
Still Takes Time Though
Just because focusing on 1 blog topic saves you time means not the blogging journey to success will be in minutes or weeks. Even if you cover 1 topic it takes years to become successful in any blogging niche because you need to learn blogging, practice writing, create helpful content and build meaningful connections to succeed online.
Examples
Take a look at Pat Flynn of Smart Passive Income.
Is there any doubt as to the 1 thing he does and how it benefits you?
This is 1 reason why Pat has become so successful; he did 1 thing well from early on in his online career, and his success accelerated.
Wandering Earl is another great example of a blogger who does 1 thing and does it really well.
Stop by his blog for a bit and you quickly see; Derek is a travel blogger who helps you reach your travel goals. All his posts and pages reflect the 1 niche.
Again, this is a massive time saver because his readers need not take time to re-connect with him after every blog post, knowing he will help them with their travels.
Video
Watch my Facebook Broadcast video to see me flesh out this concept:
