A lot of businesses must maintain their visibility and relevance in a search engine box. Data is king in 2019 because people don’t look on the yellow pages anymore to look for products and services. They immediately got to a search engine box to look for what they want. All user experiences begin in a search box making SEO one of the most powerful ways to market and create brand recognition online.
It is important to remember that SEO is a technical undertaking and the tech side of it should never be underestimated. Technical optimization is important to a website’s healthy online presence. If you neglect the rigth techniques you are bound to have some issues establishing your presence in search engines. Every renowned web expert has said that web owners should work on technical SEO to get their desired results which are more hits and higher rankings. Most people know about SEO but the puzzle is what is technical SEO?
Technical SEO, simply put, ensures that actions are taken to ensure that a website is following all the guidelines set out by search engines. Following technical SEO can help you get better traffic and rankings from search engines. You can instill plenty of technical SEO techniques without the help of a third-party service provider. If you get too confused and if you feel everything is too technical you can get a Digital Marketing Company and let them handle the technical optimization of your website.
Site Speed
Speed is definitely an issue this 2019. With an update that happened last year, site speed officially became a ranking factor. People won’t waste their time for a website to load and they want quick results. Forty-seven percent of consumers expect a web page to load in two seconds or less. If your site is loading at 2 seconds or more the bounce rate would be massive. Make sure your site isn’t slow because such sites don’t rank effectively. You will not gain the traffic you wish to attract with slow speeds. If you are ever in doubt of your website’s speed get Google Page Speed Insights which can help you analyze your website’s speed. This tool also helps you with solutions to get increase your site speed.
Mobile Friendliness
It is important to get your website to be mobile friendly. Mobile first indexing – mobile speed, and mobile friendliness are crucial this year. If your website isn’t mobile friendly it won’t get indexed by search engines. If there is some error when you open your website in mobile and if some elements look out of proportion then your website isn’t optimized for mobile. Mobile-First Indexing is the initiative set up by Google that allows the mobile version of your website to be the most important one. Traditionally, Google has taken a desktop-first indexing approach, which meant that their crawlers determine your rankings based on the information gathered from the desktop version of a site.
Crawl Errors
It is important to eliminate crawl errors from your site. You may have to crawl the website yourself to see them. Search engines will not be able to crawl and index your website if your website has crawl errors. To discover pages on websites, search engines use “crawlers”. These pages are then scored by hundreds of signals to determine if they should be “indexed” and where they should be “ranked” in the SERPs for a given keyword. Google Search Console Allows you to monitor different aspects of your website like when it was last crawled, any indexing errors, security issues. Remove the errors as soon as possible. Deep Crawl and seoClarity are two good tools for checking crawl errors.
Site Structure
The stability of your website plays a vital role in SEO. You can’t have a website that is down most of the time because it will fail to impress search engines, your users and won’t have good rankings. This aspect also has the potential of shunning away your traffic. Users cannot keep refreshing a page until it gets itself back online. Check your website regularly to make sure it isn’t down. Fix server or hosting issues immediately so they don’t affect your traffic and rankings.
Analyze Your URLs
URLs are important aspects in technical SEO. Your URL should be as simple as possible according to Google. Complex URLs don’t impress search engines. The proper URL should be simple with proper hyphen and spacing. Crawlers are confused by complex URLs and they will not be able to index your site properly. Make your URLs as simple and as plain as possible by trimming them. It’s not only good for your SEO but people will also be able to navigate your site easier.
Robots.txt
There are certain images and source files that should not pop up when Google crawls through your website. Robot.txt files are important because it makes sure that such files do not show up in Google’s search results. You can check it with the help of the Google Console.
Technical SEO is an important factor in running an efficient and optimized website. Think of technical SEO as household maintenance. Everything on your website should be spic and span including the code and content so you will get the ranking and traffic your site deserves.
