Website design is a quick two-word sentence however it ends up having a lot to do with the overall success of your business. It is typically the first thing that people see when they view your business. It typically will give a voice to your business and will allow readers to learn more about you, what you sell or the services you offer, and tips in your industry. In order to see what you should be having on your website, we wanted to give you a list. This will help your website to stand out against the crown. Keep reading as the experts at iias.ca/website-design explain more about what to look for in a website.
Easy to navigate
The first tip we have that will ensure your website stands out is that it is easy to navigate. Have you ever been on a website and it feels complicated. It feels like you are not able to learn what the business actually does or how to actually navigate the site. In order to ensure any user can navigate the site, try and ask a couple of friends or family members that have never been on the website to jump on and give you their honest opinion. Can they find everything they are looking for? Is it easy to understand? If not, it’s time to tweak some things around a bit.
Contact us form
The next thing in order to have a great website is to have a contact form. Although you should have your phone number and address if you have one on the front page, you also want to have a tab in case people need to quickly contact you. In order to have this form be successful, make sure that you make it mandatory for them to put in their email addresses and phone number so that you can answer their question and reply to them. Otherwise, they may end up getting frustrated because they reached out but didn’t put a way to reply to them.
Blog
Having a blog will not only increase your SEO but it will help your company to share tips with the public. Try having a goal of committing to one blog per month. Once you have done that for four months you can get in the habit of blogging every other week. The more you end up blogging the better. With that said, it’s better to be consistent that blog 3 times in one week and then not for 2 months. You can even blog about things going on in your area so help your local SEO increase. You can also give tips and include keywords to help increase your search engine optimization ranking. Make sure you include at least one picture in your blog and fill out what the blog is about. This will help Google to recognize what you are talking about in your blog so if people are searching that topic, your blog is much more likely to pull up and rank.
Branding
It’s important to keep branding in mind throughout your entire website. This means that your colors should be staying the same as well as your font. We recommending having a branding chart. This means you choose a couple of fronts and write down the name of them and select a particular color that you can write down. Whether you are writing down the name of the color or the code of the color on a specific program, blue does not mean just blue. Blue can mean a variety of different blues. Try and keep it consistent for branding so that people start to recognize your brand.
About us section
The about us section brings personality to your website. Try and add one and if you have a business with a low turnover rate you can talk about the different employees and what their role is in the company. Try and add pictures of yourself and even some of your family if you have one. This will allow others to put a picture to the person and feel as though they are supporting that person and not just a name.
Images
People learn through images even more so than text. Although the text is important on a website, make sure you have 1-2 images at a minimum per page. When you add the image make sure you give it a name and a caption too. This will help Google to know what your picture is about and thus rank you higher. You can have pictures of your office or grab some for a small price online.
Enough text
It’s important that each page has enough text. This will not only help your SEO but will help people to understand what each product or service is about too. We recommend trying to write 500 words on each page you write.
As you can see, there are a lot of components to a website that will help it not only look great but will help it to stand out against the crown. We love assisting customers have a great looking website and that is why we are here to help businesses that are feeling a little lost in what to put on their website. Whether you already have a website and you are looking for a makeover or you are starting from scratch, we can help. Contact us today to learn more about our website services. We look forward to hearing from you!