What We Learned from a Year’s Worth of Trump Tweets


It’s a been year since Donald Trump won the 2016 US election, and I think we can all agree, it’s been quite the ride. And if there’s one element that’s transfixed the world, it’s the President’s tweets.

On a wide range of topics, and at all times of day, we’ve able to get a glimpse into what the President’s thinking, access we’ve never had before to the Commander in Chief. But what exactly has Trump been tweeting about?

We collected all of Donald Trump’s tweets from the last year using our social listening platform to find out. 

Tweeter-in-Chief

We all know the President is a prolific tweeter but exactly how much does he tweet?

  • 6 x per day
  • 98k likes/retweets per post

What’s he talking about?

The President tweets on a pretty wide variety of topics, but a few key themes stand out.

The top words and phrases used by Trump are ‘country’, ‘election’ and ‘Make America Great’. #MAGA and #FakeNews are among Trump’s favorite hashtags:

President Trump isn’t a huge fan of emojis, but there is one that he does use, a lot. No prizes for guessing.

And the people he’s mentioned most probably aren’t at the top of his Christmas card list…

  1. Barack Obama (54 times)
  2. Hillary Clinton (53 times)
  3. James Comey (26 times)

When I wake up in the morning…

It’s been well documented that Trump considers himself a morning person, but in his tweet patterns, we incontrovertible proof of this. Trump is most active on Twitter between 6am and 9am ET. 

The tweets that rocked the world

Everything that the President tweets gets a pretty massive reaction – just look to this recent tweet about his Twitter account getting taken down spreading across the world.

But some of his tweets have really caused a Twitter meltdown – here are Trump’s top five tweets, in reverse order:

Tweet Fatigue?

You’d think after a full year of tweeting, Trump’s audience would understandably start to suffer from a bit of tweet fatigue. And while there was a bit of a lull in terms of engagement following Trump’s inauguration, events like the #TakeAKnee protests have jacked up his engagement levels to 11 once more:

Trump, a follower of social media trends

Few would accuse President Trump of being a follower of social media best practices, but in one sense, he does seem to be experimenting with new content.

The proportion of videos he posts on Twitter has increased over the last six months:

And I’ll leave you with this

Perhaps my personal favorite of all Trump’s tweets since he won the election is one that, sadly, is no longer with us.

The dictionary defying ‘covfefe’ tweet has, alas, been consigned to the trash of social media history.

So that’s our quick round up of Trump on Twitter – if you want to take a look at what the world has been saying about Trump recently, you can try out our free social search.



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