As you know, SEO changes from year to year. The last couple of years faster than ever. Google wants to keep the position of the world’s best search engine, which is really what it is.
To stay that way, Google included in their algorithms, in addition to the previous 200 items affecting ranking, some of which will be decisive in 2019.
Faster than ever, Google finds bad sites. These are sites that do not have updated content, copied content, and provide lots of unnatural back-links to their content.
What does Google want?
In a word, Google wants quality sites on the first page. Sites that have quality content that does not have a lot of mistakes on their site, which provide a nice user experience with fast loading and optimization for mobile and tablets. A lot of interesting content that gives many answers to the various problems that are troubling today’s site visitors.
What’s New in SEO Different From Last Year?
What is a novelty and which will certainly be one of the first 3 factors for ranking sites in 2019 is user experience. Google is increasingly paying attention to how users respond to search results and behavior on the site itself.
How user experience is measured?
Click True Rate is one of the items made for the more accurate site ranking. Google does everything for better user experience. It notes that visitors to some sites (which are in the first 3 positions) are fewer clicks than those from positions 3 to 10. This will be the basis for a new item in the algorithm.
How to Improve CTR?
It’s essentially simple. Users searching the internet are typing specific terms, questions, etc. into the search engine to get specific answers or solve some of their problems or just have fun. You are the one who needs to answer these questions.
Google search results our sites and blogs. Therefore, it is necessary that any text you write should be focused as a possible answer to a question.
For example, someone searches for google “What is SEO?” You want to position yourself for that word on the go. The first thing you need to do is explore what other sites have already written on this topic. You should then write better and better text.
The page title or title tag that can be seen in the search results must indicate that you will just give the right answer. The title can read, What is SEO and why you need it. Another thing is a meta description or a description of a page that is a section below the title on the search results. It should also write something interesting that will attract the visitor to click on your site.
If you’ve done this well, there are great chances that your CTR will be over 10% satisfactory.
Keeping the visitor as long as possible on the site.
When the visitor comes to the site, you need to keep them there for a longer period of time. You will succeed if you write quality and interesting texts that people will love to read. This should give the right answers to the questions asked.
Bowl through the algorithm follows that visitors scroll your site only 25%, 50% or reach the end of the site or the flier.
If they have read the full text, you have already succeeded and it is one of the guarantees you will stay on the first page of Google.
The advice would be to insert 3-4 texts below the text in order for the visitor to read more. The more read articles you have, the better your rating for your site with Google.
Contrary to this, if a visitor comes to your site and after less than 10 seconds clicks the BACK button and leaves your site, that is a sign that the visitor did not receive what he asked for. It’s not terrible if it’s a couple of visitors, but if it is a large number Google know that your site is not good for that keyword.
This is already assumed that you have:
1. Sites optimized for mobile.
The best quality content can remain unnecessary if the site is not optimized for mobile. Google even manually reviews how the site is displayed on the mobile phone, what kind of content it provides, and how many pop-ups there are. In the future, you will need to reduce pop-up windows, because it’s found that this is annoying to site users. You need to find other ways to highlight something you want.
2. Content quality and optimization.
Write quality content that is better than the competition. Treat each topic so that you can say no to no further. When you write quality text, you need to optimize it. Optimize the TITLE and META DESCRIPTION tag as if it were an ad. It is mandatory the main keyword in the title, and the description is interesting text, in order to attract as many people as possible to click on your site from the search results. It’s like an ad. Focus the text on one keyword, thus increasing the likelihood that your text hits the first page of the ball. Write different content in terms of sales pages, pages that are interesting to Sherie, pages that generate subscribers, etc.
3. Back-links, links, and just links.
It’s no secret that back-links are still the most important for better positioning of the site. But, not any links, only links from quality well-ranked portals and blogs that go from the text, not from footers.
4. Google Maps and Local Business.
Report your company in Google Maps so that you can go through google searches. This gives you seriousness for your business and gives a sign that you are a relevant firm for the region.
5. Be the best at what you do.
Readers can quickly discover who the expert is in which area and who is not, while bloggers will shine the highest quality content. It’s worth writing high-quality texts. This way you will generate a lot of quality back-links for free.
6. Build your audience.
Take care of your audience. Listen to what interests them, how you can help, it’s better to have 50 true followers than 500 of whom you do not know who they are or what interests them.
7. Focus on the brand.
Google has said it will reduce the impact of domains that have a keyword in itself. Focus on brand. If you mention your brand in other media, you’ll go to Google for many keywords. With Google, you will create a great authority so that everything you post can come to the first page.
8. Keywords as long phrases.
Try to find out which questions would be of interest to users, and then research the topic carefully and write the answers to these questions. Users mainly use the internet to get answers to some questions, to have fun, or learn something. You find what applies most to you.
9. Site loading speed.
Google introduced AMP (Mobile Site Accelerator) to improve the speed of site loading. Users today want to quickly get an answer to the problem that bothers them. If you can quickly serve them, the user will stay with you on the site. If your site opens more slowly, they will leave the site before it opens the other page, in that way your bounce rate increases. There are several quality AMP plugins for WordPress (But I’ll write it in another post).
10. Site Infrastructure.
As in a city, if the streets are small and bridged, users will be nervous. That’s why it is very important to create the correct and high-quality site infrastructure so that users can navigate easily and quickly. Use the rule up to 3 steps to the ultimate destination.
11. Google rich snippet.
If you have a store, make sure you optimize content for Google rich snippet. Your products will look richer with Google reviews in the search engine. This will make it easier for users to click on your product. At the same time, it also creates the responsibility for the services provided, so as not to have bad comments. Do not be afraid of a bad one, it’s nothing terrible, you will always has jealous competition.
12. Watch the Featured Snippet.
The featured snippet is the zero position on Google. If someone asked the question and you wrote the text with the same question and a concise answer, it is very likely that you will go to a zero position. The number of visits will increase dramatically.
13. Https protocol.
Switch to https – security connection. Google will provide explanations that sites are not secure if they do not have a https protocol.
14. Refresh the existing content.
Refresh old pages that have had a lot of visits with new information. If you want to change the link, make sure you use 301 redirects in order not to lose the page rating. Pages that have not been reviewed and you feel that they are not relevant are okay to wipe out freely.