If you’re looking to get more eyes on your blog, you’ll need to make sure you know the jargon to properly come up with the best strategy.
Here are nine of the most common marketing terms you need to know and how they can help you market your blog.
1. Keyword
To best optimize your SEO strategy, you’ll want to make sure each blog post contains relevant, high-ranking keywords.
These are words or phrases users often search for on a web browser.
2. Crawling
Have you ever wondered how Google determines your site’s ranking?
It deploys an automated bot to “crawl” across your site and look for certain attributes. Crawlers look for keywords, links, site design, and image optimization.
3. Analytics
Analytics is how you measure the success of your blog.
Analytics tools take the data from your website, such as views, and transforms it into an easy-to-understand pictorial representation like a graph.
4. Return On Investment (ROI)
In simple terms, your ROI is how much of a benefit (often profit) you see from an aspect of your marketing campaign.
For instance, if you’re spending $50 on your marketing and see $500 in profit, you’d have a pretty considerable ROI.
It’s worth noting that calculating your ROI can actually be challenging, so do your research before reporting your findings.
5. Search Engine Optimization (SEO)
All digital marketing efforts live and die by these three little letters. SEO is the process of optimizing your blog to rank better on a search engine.
Google is by far the most popular and powerful engine and pretty much dictates the rules of SEO.
6. Content Management System (CMS)
How can you optimize your content for SEO? Through your CMS, of course!
Okay, we’ll drop the marketing jargon. Your CMS is the system you use to write, edit, and publish your blog.
WordPress, for instance, is a CMS. It allows you to create and distribute your content with varying degrees of customization.
7. Usability
While other marketing jargon is unnecessarily complex, usability is pretty much exactly what it sounds like. Your blog’s usability is how easy or difficult it is for the average user to navigate.
Factors that influence your blog’s usability include your menu system menu system and loading speed.
This article from Distinct Web Design will show you how your website and its usability can make or break your marketing efforts.
8. Search Engine Results Pages (SERPS)
Even if you’ve never heard of a SERP, you’re already quite familiar with the concept. A SERP is a list of results generated by a search engine when a user enters their search terms or phrases.
So, as it relates to SEO, the higher on the SERP your page ranks, the better.
9. Rich Snippets
Rich snippets are a type of data markup used to generate a brief preview of a website or piece of content on a SERP.
If you’ve included rich snippets in your blog, it could be a quick description of your website, for instance.
Learn These Marketing Terms to Improve Your Digital Marketing
Parsing through digital marketing jargon can be a challenge, but we hope that we’ve made the process a bit easier.
Use these marketing terms for your next marketing campaign, and you should notice more readers in no time.
Of course, if you’re looking to start from scratch, that’s a challenge, too. Be sure to check out our guide on how to start a blog to simplify the process.