I deleted over 70% of my email list yesterday.
Felt amazing, I gotta say.
Some panicked at me even mentioning that I did this. They did not believe I’d do it, because they never would dream of doing something seemingly so rash, impetuous and foolish.
I have a secret; letting go non matches by purging your email list actually increases your blogging profits because where your attention and energy goes, grows.
Where Your Attention and Energy Goes, Grows
Inactive subscribers are inactive for a reason; this crowd does not vibe with your work.
Letting go folks who do not like your work to give all your attention and energy to folks who love your work – the 30% active subscriber base of my email list – literally makes your fan base, traffic and income grow because where your attention and energy goes, grows.
If you engage fans, more fans flow to you. More and more fans buy your eBooks, hire you, sponsor posts and buy your products. More fans endorse you, promote you and comment on your blog. Wonderful, right? But connecting with and spending most time daily engaging these fans requires you to release non resonant folks, or, inactive subscribers to your email list.
Recommended Reading: Creating the Mindset of a Successful Blogger
Ego and Fear
Ego likes big list numbers. Some bloggers boast about getting 50 or 100 or even 1,000 list subscribers daily. But the only reason braggarts boast is because they fear that they are not enough, or inadequate, or like unless they build a massive list, they will fail horribly online.
I am writing these words from Chiang Mai, Thailand. I blog from paradise. My list is not big.
I know millionaires online with no email list.
A list is numbers. Numbers are inanimate. Numbers cannot do anything.
Human beings help co-create your success.
Focus on humans 1 to 1. Build friendships. The money is in value and friendships and persistence. But more than that, money is in….
Consciousness
The money is not in the list. Unlike the famous saying.
Money is in consciousness. Money is an idea.
Example; a few years ago I got an idea. I’d create a blog detailing how aspiring bloggers can become island hopping, pro bloggers.
Blogging From Paradise was born.
Then I got another idea; create helpful blog posts and eBooks. I acted on those ideas.
I did not begin building my email list for a good year into creating BFP.
But I did act on ideas like building friendships by promoting other bloggers.
Money flowed to me because I acted on ideas born of consciousness. Money did not flow to me because I built an inanimate object called an email list.
Email lists are worthless in and of themselves.
Rabid fans and good friends who are human beings, who sign up for your list or bookmark your blog or follow you on Triberr help make your blogging campaign go.
When you delete inactive subscribers you give virtually all of your attention and energy to fans.
This is where success happens. Where your attention and energy goes, grows.
Move your attention away from inactive subscribers, numbers and non resonant parties. Delete these numbers from your list. Develop a mean, lean, clean operation and loyal email subscriber fan base.
Observe how freely your blogging business grows.
Your Turn
Have you ever done spring cleaning for your email list?
Does your fear of loss terrify you any time you ponder losing 1 subscriber, let alone 70% of your list?
Why do you have a tough time seeing that deleting inactive, inanimate numbers is nothing to be afraid of?
Please share your thoughts in the comments section below.