The top spot on a search engine’s first page is lucrative. It guarantees enhanced website exposure, more traffic, and should establish you as an industry authority. As a result, you should get the kind of ROI you always wanted to have.
But why isn’t your website ranked good enough?
This is a million dollar question that every company asks. Unfortunately, it’s hard to get an answer.
Your website could be performing poorly due to a range of reasons. For example, you’re not up to date with the current SEO practices and trends, which you can find in the infographic below.
So, if you think that you have been working hard to rank your website better without getting the best results, here are a few areas you might need to work on.
Neck And Neck Competition
Truth be told, some industries are more competitive than others. And the more competitive yours is, the more time it will take for your website to rank good.
Let’s understand this better with the help of an example. Have a look at the search below for cars for sale.
As seen on the screenshot, the search volume is ridiculous and has more than 6 billion results. Undoubtedly, a lot of these results are not relevant, but you are still competing with some big names, such as cars.com and cargurus.com, and the chances of getting your small-business website rank on the first page are almost nil.
The best way here is to focus on a specific segment. Instead of trying to rank nationally for the keyword ‘cars for sale,’ it is a better idea to focus on your local demographics and adjust your site for keywords ‘cars for sale in Chicago.’
Another option is to target a particular niche in your industry. Rather than trying to rank for ‘cars for sale,’ you could go for ‘budget cars for sale,’ or ‘SUV cars for sale,’ and so on.
You’re Not Patient Enough
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Most companies want to get top rankings overnight. But that’s not how it works.
SEO takes time to provide visible results, and if you need to boost your traffic urgently, there are better options available. For example, you could choose to go for paid marketing campaigns like PPC.
Still, this would not improve your organic, non-paid ranking.
To be able to secure the best places in the SERPs organically, you would need to research, create, and implement an SEO strategy, which will take some time.
Then, it takes even more time for Google to understand the changes you made and re-evaluate your rank.
In other words, improving your website rank takes time. You need to do a lot of hard work and be patient throughout the process.
Your Website Looks Good Enough, But It Is Shallow From Within
Your website has an attractive and flashy design and looks fantastic. But why doesn’t it look good enough for Google?
Maybe because it is lagging in various essential aspects from the SEO point of view. There could be a lot of things that might be holding your website back, such as:
- Insufficient, low-quality, and duplicate content with a lot of keywords
- Confusing sitemap
- Missing title tags, meta description, alt tags, H1, and H2 tags, and schema markup
Wrapping Up
These were just a few of the reasons why your website might not be among the top search results. This all might seem like a lot of hard work, and you are right.
But believe us, it is well worth it in the end.
