Being self-employed puts you in one of those weird professional states where you’re experiencing freedom and limits at the same time. You may be free to set your own prices and choose when you work, but you’re not necessarily free to determine how much you can earn without experiencing a cap out.
When you need to take a step away from your work, you run the risk of falling extremely behind or allowing things to get off track. Sure, you can remedy this by outsourcing and hiring some valuable team members.
However, you can also benefit from creating a marketing funnel. A marketing funnel also known as a sales funnel, is basically a consumer-focused marketing model that illustrates the theoretical customer journey toward the purchase of a product or service. In other words, it’s a series of marketing tactics that can help you consistently attract leads and turn them into customers or clients.
Implementing a marketing funnel is something I wish I would have known years ago.
While some people think this tool is only reserved for big-time business owners, self-employed people can use it as well to improve their operations. Need more convincing? Here are a few reasons why it works and why you should jump on board ASAP.
Make More Money Consistently Over Time
Service-based providers and product launchers alike often run into the problem of constantly chasing after new customers and clients. When you’re constantly thinking about how you’re going to make your next buck, it makes it difficult for you to focus on the tasks you need to do presently. This constant cycle could result in burnout and even a quality plummet in terms of your work.
If you’re tired of feast and famine income, you need to focus on creating a marketing funnel so you can consistently bring in new client leads and prompt them to buy.
Work Smarter, Not Harder
A marketing funnel is a must if you want to work smarter and not harder. For example, if you have an email list and reach out to your target audience regularly, why repurpose some of your best emails and turn them into a funnel? Instead of worrying about coming up with fresh content each week, take the emails that have proven to resonate with your audience and use them in your funnel.
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Marketing funnels require quite a bit of work up front but once you lay down the foundation, you can automate everything and save so much time in the long run while getting some amazing results.
Instead of constantly trying to keep up with the hamster wheel, you want to get ahead of the curve so you can eventually do less but still get the same or even better results.
Your Business Can Work For You When You’re Gone
It’s nearly impossible to always be fully present and working each day during the work week. Yet, self-employed people somehow challenge themselves to do it. We don’t get paid for sick time, vacation time, or even to take a day off for our mental health.
Yet, some of us fail to put forth the effort to create systems and processes that will allow our business to continue running even when we’re not around. A marketing funnel is one of those very important systems you can create.
It will help you keep filtering through leads with automation so you can make money and sales even when you’re not actively working.
Your marketing funnel can include scheduled or recycled social media posts, Facebook ads, pre-recorded webinars, email series, and so on to help you reel in leads for customers and clients. Then, you just need to do routine maintenance every now and then to keep things running smoothly.
Summary
A proper marketing funnel can help you scale your reach and income when you’re self-employed. If you’re looking to start marking a more consistent income or if you’re tired of constantly chasing leads, invest some time and start working smarter.
If you want to know how exactly you should go about creating the best funnel for your business, check out this 5-part guide to help you get started!