Why Future Relevance and Vitality is Critical to Brand Success

Why Future Relevance and Vitality is Critical to Brand Success


Sustaining a future-focused brand is critical to driving buyer consideration, recommendation, and trust. However, brand tracking tends to focus on current performance and less on future trends. 

Toluna has developed a brand tracking approach that allows both speed and automation. Learn how to apply these learnings to your company and analyze your brand’s sustainability. 

Register today, and learn how to:

  • Use brand tracking to optimize current and future performance by identifying emerging competitors.
  • Determine your brand’s future sustainability across categories.
  • Deliver clear direction to optimize marketing strategies now and in the future.

Speaker:

Ron Ruffinott, Senior Research Solutions Consultant, Toluna

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