I will release my new blog post at about 9:00 AM Thailand time in a few minutes.
Monday morning 9:00 AM Thailand time is 9:00 PM Sunday night East Coast Time in the US.
I know some of my readers will read the blog post at 9:00 Sunday night EST because they love my stuff. More readers may have insomnia and read it in the middle of the night. More readers will read it Monday morning EST. Some Tuesday, or Wednesday.
I know they will eventually read the content because they do not consume my content by accident, or because I publish posts at a certain time. They are waiting for my next piece of content. Simple as that. My bond with my readers dictates that my readers enjoy my content whenever I publish it, or maybe a little down the road.
Time Based Marketing and Loss of Posture
Most bloggers lose posture and trust in self because they market based almost solely on stats, studies and the like, releasing posts at “optimal reading times.” This marketing approach is flawed from an energetic perspective because you choose to act based outside-in. Meaning you take action based on outside conditions versus what feels good, fun and enjoyable to you, which would be inside-out marketing.
If you believe your readers will only read your stuff if you publish it at a set time you have zero connection with your audience. You don’t have a community or tribe but a group of strangers who read your posts. This is your fault because it’s your lack of clarity and your lack of posture.
But if you know your content rocks, and trust yourself, your readers trust you and consume your content at any time of the day. Maybe not at 2 AM but at 8 AM the following day if you live halfway across the world and publish at “odd hours.”
Make Things Convenient
I am for making things convenient for my readers. Building an email list lets my readers get blog posts delivered to them quickly and easily.
But beware when you lose trust in self and clarity in your message when you go over the top with doing things outside-in.
You know that specific point; almost all you do blogging-wise is based on a study, stat or metric based on how people behave. This is dangerous to your blogging success because taking this approach ensures you have the posture of a jellyfish which ignored its pilates. People will reflect your lack of clarity back to you, only reading your content because it’s convenient to read.
My readers wait for my content because they love the content.
Different attitude, right?
You’re super smart dudes and dudettes. You know by now who shines incredibly bright in the blog-o-sphere and who vanishes quickly, or runs into endless struggles, even if they see some success.
Bloggers with posture, clarity and trust in self are happy, successful blogging leaders.
Bloggers with no posture, little clarity and no trust in self either struggle horribly or see muted success, at best.
Have Posture
Believe in yourself. Believe in your blog. Believe in your message.
Trust in yourself. Get clear on the value you share through your blog.
People will reflect your clarity back to you by reading your blog because they love your content; not because you publish posts at 8:00 AM on Monday morning EST in the US.
Most bloggers try to market to strangers, doing their best to manipulate folks to read their content.
Have posture. Build meaningful bonds with pros in your niche. Build strong friendships with your readers. Folks will read your content, hire you and buy your stuff not based on when you publish posts but based on the value you share and strong bonds you have built with your audience.