Long-form digital plan for senior managers – apply our digital marketing plans to help you to set attainable targets for your marketing activities
We pride ourselves in giving you content that you can apply directly to your company – whether you’re a burgeoning start-up trying to make your mark in a competitive market or an industry-leader taking your next step to global expansion. Our digital marketing plans are used by members from around the world in a wide variety of industries, which is why we’re creating a new batch of example marketing plans. These example plans will show you how our template could apply to specific industries and help you to set attainable targets for your marketing activities.
They combine two recognized methods of structuring digital marketing plans used throughout the Digital Strategy Toolkit – Smart Insights’ RACE Digital Marketing Planning™ and PR Smith’s SOSTAC®.
Our first new Digital Marketing plan example is for the B2B packaging industry!
Download our Premium Resource – B2B digital marketing plan example – packaging industry
An example digital marketing plan that you can use to understand how a B2B company may use the RACE framework for long-term planning.
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This is a long-form digital plan for senior managers who are not experienced in digital marketing or ‘digital natives’. Therefore, context, explanation, and justification of the plan are needed to obtain buy-in and future investment. In other organizations with managers with an improved understanding of digital marketing or a culture requiring shorter plans, the one-page summary tables will be sufficient to communicate the digital strategy with a presentation to explain it.