Owning a business requires a lot of thought and strategy. You have to consider all types of different marketing angles and which ones will be the most effective and affordable for you.
Many businesses in 2019 have a website because they understand the importance of being found online and being able to offer more information to potential customers. Forgoing having a website is a critical mistake that many businesses make because they feel like its too expensive or they don’t have time to do it themselves.
For businesses that already have a website and are looking to get visitors coming to it, SEO is one of the first things they should have in mind.
SEO (search engine optimization) is the process of getting your website to rank higher for search terms in search engines like Google and Bing. Ranking at the top of Google or Bing means that when people are searching for the services you offer and you are at the top then customers will likely click on your website and you may get a new customer out of it.
When doing SEO for your site one of the key components is tracking your keyword progress. Keywords are what customers use to find your business, so it’s important to show up on the first page (within rank #1 – #10).
You could track your keywords by searching them in Google and then clicking page-by-page until you find your website but that is a huge waste of time.
Instead, use a keyword tracking tool that runs on a Google Search API so that you can check on hundreds or even thousands of keywords every single day, displayed for you to easily read and interpret.
Keyword tracking tools are generally pretty cheap compared to most other SEO tools and its one of the tools you’ll need to own if you want to do your own SEO.
So don’t forget to be tracking your website keywords, otherwise you’re missing out on many potential customers.