The trajectory of companies and their sales are increasingly directed towards a digital environment is a fact that no one disputes. More than 70% of purchases begin with an internet search, so appearing in the first results is increasingly important for brands, regardless of their size or turnover. To appear on the first page of Google naturally you have to perform a series of actions both inside and outside the page. This set of actions and techniques is what is called SEO.
Specifically SEO is a summary acronym for Search Engine Optimization or Search Engine Optimization, encompassing the different techniques necessary to optimize a website and all actions and strategies external to it to achieve the best possible positioning within search engines. Below we will explain what are the main benefits of SEO so that you understand why it is necessary to invest in it.
Benefits and advantages of SEO:
At SEO level the agencies work with a monthly feed, charging you for performing the service and meeting the established objectives. However, if you decide to invest in advertising on the investment will depend on the campaign, the criteria, objectives, competition at that time. By investing in SEO you know what you pay each month and for what purpose you are paying it.
A good SEO strategy manages to multiply the number of contact forms, calls or actions within your website in the medium term, being carried out by true potential clients. Thus your site becomes a real channel of sales deriving the closure of them to your commercial department.
The profitability of performing SEO is high. This means that you not only recover the investment but you get ample benefits. Making SEO positioning attracts new customers, this being a much cheaper channel than other more conventional ones.
If you don’t appear, you don’t exist. It seems logical but many companies do not understand it yet. More than 70% of purchases begin on Google, so if you do not appear as a purchase option for your customer, you cease to be part of the purchase possibility within your perception.
It is more durable than advertising. When you pay to appear in a search engine, at the time you run out of budget your presence also ends. On the other hand, if you do SEO even if you stop doing it for some reason, the work does not disappear quickly but remains in time. Obviously it will not be forever, and will depend on what your competition is doing as well as the changes in the algorithm of the search engine itself.
SEO generates trust, security and brand towards your potential customers. Appearing on Google gives the feeling of importance and strength, two fundamental characteristics for online shopping. It also helps brand recall by behaving as an advertising medium.
Users click more on organic results than on sponsored ones, although a combined SEO strategy is much more effective. So, hire the professional and affordable search engine optimization marketing 1on1 for the best web exposure.